PRIDE System Of Customer Service

Overview of Training Programme: The PRIDE system of customer service and igniting quality in your business.

The Merriman-Webster dictionary defines a customer as one who purchases a commodity or service.

Encyclopaedia Britannica defines a business customer, also known as an industrial customer as one who purchases products or services to use in the production of other products.

As a practical matter, we must introduce the internal customer as another type of customer that must be defined.

The internal customer is anyone who uses your product, skills, knowledge or services inside your department or organisation.

On the initial introduction of the internal customer, it is an ordinary reaction for someone to say, "I work in accounting and never deal directly with the customer".

Using the customary definition, that may be true.

However, when you define a customer as "anyone who uses your product, skills, knowledge or services" this definition creates an entirely different customer base.

In an article entitled "The Name Means the Same", Sales Management Magazine listed some of the aliases behind which our customers hide.

The list included the following references:.

* The lawyer calls him or her a client.

* The doctor calls him or her a patient.

* The hotel calls him or her a guest.

* The editor calls him or her a subscriber.

* And many more.

The preceding list indicates that you may give a professional name to the person who buys or uses your product or service, but no matter what you call him or her, he or she is always the customer.

If we examine the internal customer and apply our definition, the same logic holds.

Even if you do not interact with the traditional external customer or client you do have "customers".

For example, you could begin to create a list that is headed, "A list of those who use my product, skills, knowledge or services includes but is not limited to the following":.

* My boss.

* Other department personnel.

* Other divisions of my company or organization.

* Federal government and regulatory agencies.

* State and local government and regulatory agencies.

* And many more!.

As you begin to apply the concepts of the PRIDE system of customer service, you will be able to adapt these principles to your personal behaviour, position or function within your organisation to the benefit of your customers.

The powerful model helps you to be successful in Customer Service and Quality skills.

This training programme will be 'Igniting Your Business' for success.

People who are confused, take no action.

Clarity = Power.

You can not commit if you are still looking.

We are all only in business, because our customers allow us to be.

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