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CDMS installs printers

A CDMS product story

Edited by the Printingtalk editorial team Nov 17, 2008

CDMS has installed four new production printers to meet the demands of its growing client base.

The four printers, two Infoprint 5000s and two Xerox DT180s, are expected to expand and enhance CDMS's end-to-end marketing offerings.

The Infoprint 5000 continuous web printers are intended for the production of documents with variable data.

These include statements with one-to-one marketing promotions - known as Transpromo - and personalised direct mail.

For CDMS - which issues 300 million bills, statements and letters annually on behalf of its customers - the two full-colour Infoprint 5000 digital printers are ideal for creating fully personalised offers on a mass scale, while bridging the gap in image quality that previously existed between high volume at speed and high-end digital print.

The Infoprint 5000s deliver image quality of 720 x 360dpi, generating the product images and consistency required for brand collateral.

They operate at speeds of 64m per minute with variable print, a figure that is expected to rise to 128m per minute after an upgrade in January 2009.

These products transform transactional and business-critical documents from cost items into revenue generators.

CDMS has invested in two Xerox Docutech180 highlight colour cut-sheet printers, offering productivity for high-volume jobs and attention-grabbing documents using highlight colour, customised content and variable data.

By using digital highlight colour printing for due dates, key words, instructions and special offers, clients' communications can inspire customers to reliably remember the message, pay more promptly, purchase or simply respond.