Product category:
General Print Supplies, Services for Printers
News Release from: Charterhouse
Edited by the Printingtalk Editorial
Team on 23 August 2007
Print Management Firm Wins New Airmiles
Contract
UK travel loyalty provider, Airmiles has awarded a new long-term contract to print management firm Charterhouse, extending a relationship begun in 2003.
The new deal runs to 2009 and includes managing the full range of Airmiles' marketing print, including direct mail and brochures, outdoor promotional material and point of sale Charterhouse worked with Airmiles on its re-branding in 2006, ensuring the new brand was given an explosive launch and that consistency was maintained across all channels of printed communication, said the company
This article was originally published on Printingtalk on 29 Jun 2007 at 8.00am (UK)
Related stories
Sony Tackles Print's Environmental Impact
The importance of addressing the environmental impact of print has been endorsed by Sony, which has adopted Charterhouse's Carbon Neutral Print Production Programme for two print-based campaigns.
The print management company also has a team working on-site at Airmiles alongside its marketing and customer insight department to coordinate campaigns from concept, managing budgets and ensuring timely and execution.
Charterhouse has also helped Airmiles switch to FSC and PEFC approved papers, utilising its Chain of Custody status.
Sarah Wood, Airmiles' marketing director, commented: "During the last four years Charterhouse has become an integral part of our marketing communications team, continuously exceeding expectations when meeting our budget and timing requirements.
We are delighted to renew our contract until 2009.".
• Charterhouse: contact details and other news
• Email this article to a colleague
• Register for the free Printingtalk email newsletter
• Printingtalk Home Page
Search the Pro-Talk network of sites
