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Product category: Labelling and Packaging (including Cans, Cartons, Labels, Flexible Packaging, Sleeves, etc.)
News Release from: Citizen Systems Europe | Subject: Citizen CLP 621 label printer
Edited by the Printingtalk Editorial Team on 22 November 2006

Label Printer Provides Personalised
Messages

The latest technology from Citizen Systems Europe is enabling Bradford-based Concept Labelling Solutions to provide florists with an innovative package called 'Inspirations'.

The latest technology from Citizen Systems Europe is enabling Bradford-based Concept Labelling Solutions to provide florists with a package called 'Inspirations' It allows them to print completely personalised messages on to ribbon banners that can be used for decorating bouquets of flowers and other gifts for any occasion, including birthdays, anniversaries, Valentine's Day and Mother's Day, said Citizen Systems

The printing system provides florists with the opportunity to distinguish their merchandise from competitors and offers an alternative avenue for generating extra profit, added the company.

Mark Stothers, managing director of Concept Labelling, said: "Results from the Inspirations machine has been very good.

The fact it has such a low start-up cost and is simple to use mean that florists can purchase one and begin using it almost instantly, saving them time and allowing them to offer personalised service to all customers." Comprising a Citizen CLP 621 label printer and external keyboard, the Citizen Banner Printing System, which is used for 'Inspirations', is stand-alone and requires no computers or software to operate it.

Furthermore, it is said to be simple to use and can be operated by users without computer experience or knowledge.

The system is claimed to be compact and lightweight, meaning it can be neatly located, either on or under a florist's counter.

Inspirations can be used to print personalised messages on coloured ribbon banners from one inch to four inches in width using a range of coloured inks, from gold and silver through to red and blue, allowing for almost any colour combination to be achieved, added Citizen Systems.

By comparison with the traditional peelable and sticky letters, which had to be individually stuck on to ribbons, the new system allows florists to save time, whilst improving the overall image and quality of the banners.

According to Stothers: "The system gives the opportunity to double business, or complete existing business twice as quickly." the Citizen Banner Printing System is claimed to have been developed to ensure low cost of ownership with all the consumables, particularly the print heads, being competitively-priced.

Concept Labelling calculates that the cost to the florist of printing a one metre banner in red, blue, green or black will be approximately 5.8p, whereas the cost of a one metre banner in gold or silver for approximately 6.7p. Request a free brochure from Citizen Systems Europe ...

Mark Stothers added: "The system can pay for itself extremely quickly.".

Citizen Systems Europe: contact details and other news
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