Product category:
Direct Mail Printing and Services
News Release from: dsicmm | Subject: Nexdox data to digital print converting system
Edited by the Printingtalk Editorial
Team on 05 June 2008
New Variable Print Eliminates 40 Tonnes
Of Paper
Investment management company M and G is claimed to have cut 40 tonnes of print production out of its bi-annual investor updates.
It is said to have succeeded in reducing its paper usage by using a new type of information pack that deploys the latest colour printing technology, which was developed with direct communication company Dsicmm That was made possible by Dsicmm's Nexdox development platform, which converts client data in to high volume, variable, colour digital print
This article was originally published on Printingtalk on 4 Aug 2005 at 8.00am (UK)
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The pack produced by Dsicmm is claimed to be the first of its type in the financial services market.
Produced on the UK's first IBM Ricoh IP5000 continuous variable colour press, 450,000 packs were processed, printed and mailed in less than a fortnight by the company.
Dsicmm said it believes that what its system provided for M and G is currently a unique concept in the investment management market.
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The personalised updates present investor reporting in a more concise and user-friendly manner, improving client satisfaction as measured by an immediate reduction in call centre queries.
There was also a reduction in the carbon footprint of each investor update mailing.
Further reductions in paper usage are to be targeted in future investor update mailings through the integration of additional documentation, added Dsicmm.
Rather than receiving a number of separate sheets showing the value of their investments, along with potentially numerous generic inserts about their funds, investors are now sent a fully-integrated and personalised investment update booklet.
The booklet includes information that is personally relevant to each individual investor and that includes not only their investment statements, but also graphic representations of performance plus valuation and commentary on each fund that in which an individual has a holding.
In addition to helping individuals to make full use of their ISA allowances, the balance that qualifying M and G customers can invest is calculated and all relevant information populated within an integrated subscription form.
All that information is then printed in full-colour and bound in to a single booklet to ensure that the investor has all the relevant facts to hand in one publication.
Kate Rowland of M and G, explained: "We wished to continue to keep ahead of the market through providing enhanced, relevant communications for our investors.
We engaged specialist design practice information engineers who created and specified an 'ideal' solution based on our requirements, from which Dsicmm have been able to deliver this in its entirety, exactly as envisaged." She continued: "Working with Dsicmm and some of the most advanced digital print technology in the world has enabled us to produce output previously not possible.
Customer feedback has been exceptional.
The clear, concise, integrated communications have not only received positive comments from investors but also from members of the financial services industry.
The communication must be working because we are experiencing a significant reduction in queries at our customer help desk." Andy Young, the group managing director at Dsicmm, commented: "M and G not only wanted to consider its investors but also the environment.
We utilised our unique proprietary Nexdox development platform that uses complex business logic to convert client data in to high volume, variable, colour digital print output.
The application not only allowed us to produce more personalised and relevant communication to M and G's investors but it also enabled us to use less paper.
The fact that the average pack weight has decreased dramatically ensures that less carbon emissions are generated when delivering the investment updates through the postal network.
Additionally, being conscious of the environment, all output was produced using Revive 50:50 paper.".
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