Product category:
Printing Companies: General Commercial
News Release from: 5 Core Group Limited | Subject: Brochure printing
Edited by the Printingtalk Editorial
Team on 27 March 2007
Firm Produces 12 Brochures For Honda UK
West Berkshire (UK) print and design company, The 5 Core Group, has completed a printing project for Langley-based car manufacturer Honda (UK).
West Berkshire (UK) print and design company, The 5 Core Group, has completed a printing project for Langley-based car manufacturer Honda (UK) After an overview re-design of the company's car brochures by design house Nexus/H, the job of printing the full range of 12 brochures, for the Honda Civic and new CR-V to the Honda S2000 sports car, amongst other models, fell to The 5 Core Group
This article was originally published on Printingtalk on 20 Mar 2007 at 8.00am (UK)
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"Although Nexus/H is responsible for the design and imagery we were given the task of updating the artwork for each brochure as well as printing them.
It was a big job, involving typesetting and retouching," explained 5 Core creative director Mark Smith, "but exactly the sort of challenge our production team thrives on." He added that each of the 12 brochures reflects the high standard of finish of the Honda cars, so there was no room for production errors.
Ranging from 48 page to 76 pages each, the four-colour and five-colour brochures are 260mm x 210mm with 250gsm laminated covers and 150gsm pages, printed on sustainable paper stocks with vegetable-based inks.
Print runs varied from 30,000 to 60,000-off and deadlines from artwork to delivery were, in some cases, only one week.
The 5 Core Group uses presses with coating units to allow for faster turn-around times on high ink coverage projects, such as Honda brochures.
Car marketing communications executive at Honda UK, Liz Bojarczuk, said: "The deadlines for producing this range of brochures have been extremely tight and Five Core has given Honda a one-to-one service for both the artwork and print.
Both the quality of production and the level of service have been excellent and all the brochures have reached our dealer network on time.
We are extremely happy with the relationship and Five Core's ability to reschedule at the last minute has helped enormously." Lee Stephens, managing director of 5 Core, said: "As one of Honda UK's approved print and media suppliers, 5 Core has been involved with the development of Honda marketing collateral, from price lists to websites, for many years and the relationship has grown stronger as time passes.
This project has demonstrated Honda's faith in our company which, in turn, motivates our workforce to achieve the high standards required of them.".
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