Product category:
Printing Companies: General Commercial
News Release from: 5 Core Group Limited
Edited by the Printingtalk Editorial
Team on 18 July 2007
Print Firm's Books Dispel Industry's
'Tired' Image
A series of marketing publications under the banner 'adventures in print' is being published to try to dispel the printing industry's image as tired and backwards-looking.
West Berkshire (UK) printing and multi-media company, The 5 Core Group, said it is eager to address that issue and said its new publications are designed to show that print can be as ambitious, colourful and interactive as the internet or any other modern form of communication The series begins with a bonsai mailer, featuring a pop-out 3D design created by 5 Core designer Tony Parsons
This article was originally published on Printingtalk on 20 Mar 2007 at 8.00am (UK)
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Under the premise that print doesn't have to be a flat, two dimensional, communication tool, the Bonsai mailer can be de-constructed to create a desktop Bonsai plant.
Each mailer is to be issued in its own packaging and mailed to a selected client and prospect database, said the company.
Following the Bonsai mailer the company will produce 'Stereoscopy', a look at 3D stereo imaging, complete with 3D spectacles and a range of product postcards.
The 5 Core Group said that the process is not the same as lenticular printing, which in its opinion is expensive and quite limited in scope but because of the spectacles, the end user interacts with the printed piece in an unusual and dynamic way.
Other mailers in the series will feature the use of laminates and coatings and what the company described as 'the ultimate personalised direct mail piece' and six-colour high definition print.
The mailers will be released every six - eight weeks and will include direct tie-ins to the company's website.
The 5 Core Group's creative director, Mark Smith, explained the thinking behind the initiative: "Ink on paper is not what Five Core is about.
We want to continually push boundaries with everything we do and, more importantly, we want to communicate what we know to a broad range of clients and potential clients whom we believe would benefit greatly." He added that the group has produced a variety of unusual print jobs for a range of clients and the experience gained by the company is being used to create 'adventures in print'.
The promotion is aimed at design agencies, print buyers, marketers and anyone who specifies, or buys print.
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