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News Release from: Corniche | Subject: Printed pack repro
Edited by the Printingtalk Editorial
Team on 31 August 2007
Packaging Repro Key To Re-Launch Success
The printed packaging re-launch for William Sinclair Horticulture has been completed in time for this year's GLEE exhibition by Corniche.
William Sinclair is a UK-owned supplier of horticultural products with brands including garden centre products, such as J Arthur Bowers and New Horizon As part of the re-launch, carbon footprint information is included on the packaging, including details of environmental implications of the packaging materials, as well as the product contained within
This article was originally published on Printingtalk on 18 Jul 2007 at 8.00am (UK)
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It is believed to be the first time any company in this sector has incorporated such information on its packaging.
The Corniche team was led by David Ettie, who has previously worked with Sinclair and John Taylor, who joined as technical customer services manager from Leeds firm Intouch earlier this year.
Ettie said: "Our job has been to manage the retail product range with design being provided by Crimson Cat and print supplied through various printers in the UK, Holland and France.
In total, the work included some 75 designs covering both professional and retail packs." He added: "Ahead of retouching the colourful pack images, the Corniche team calibrated the printers' machines to provide digital proofs that accurately reflected the press conditions and the substrate from which the packaging was produced.
Each one of the retail packs contains high quality graphics and required significant image manipulation to make certain the full impact of the image was retained." Sinclair's marketing director, Fiona Carrington, said the packaging re-launch was part of an investment in new machinery to boost manufacturing capacity in the light of a steady increase in sales.
She said: "Key in the appointment of Corniche was its ability to provide effective communications throughout the project and the company's guarantee of enhanced accuracy with which the originations were produced.
Both these factors were regarded as essential in the light of our tight delivery requirements.
We're delighted with the results.".
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