Graphical Papers Spearhead Global Growth

The full range of graphical paper brands from Curtis Fine Papers - the Curtis Collection - is based on designs by Navy Blue of Edinburgh.

Curtis said that the collection takes the form of 'finger' swatches held in a fold out presenter.

Brands featured in the Curtis Collection are business stationery and text and cover papers including Classic, Conservation, Retreeve, Metaphor, Scotia and Avalon.

The presenter is a folder made with a special Curtis 600gsm board, which is a laminate of two 300gsm boards.

Finger swatches with waterfall samples of Curtis graphical brands are slotted in to the presenter providing an 'at-a-glance' view of the paper range.

Karen Batley, brand manager at Curtis said: "The Curtis Collection will act as an easy to use reference guide for existing Curtis customers.

It will also be a valuable tool for our sales team to introduce the full range of Curtis graphical brands to potential new customers as we expand our global spread of business." Leslie Vervliet, purchase executive and product manager at Epacar in Belgium described the Curtis Collection: "It is a very well organised easy reference swatch.

In the new presentation the user has an immediate and complete overview of all the different brands, which makes it a lot easier to compare one sample to another.

It is a very handy and useful tool, all in one.

Also the size of the collection is very user-friendly." Filipe Vieira, marketing manager for Inapa in Portugal, added: "The Curtis Collection is an attractive and comprehensive guide to the Curtis ranges.

It will help our sales team in presenting Curtis Fine Papers and its products to our customers.

It also allows our internal teams to fully understand the capabilities Curtis can offer.".

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