Web-To-Print Systems Get Marketing Boost

DevzeroG has collaborated with Four Pees to enhance market awareness of its file transfer, quality management and web-to-print products.

DevzeroG has collaborated with Four Pees, a new sales and marketing partnership specialising in the publishing industry, to enhance market awareness of its file transfer, quality management and web-to-print products.

Four Pees will provide DevzeroG with strategic marketing and communications advice, as well as helping the company to develop its sales.

Over the past year, DevzeroG said that it has gained significant momentum through a series of new product introductions, upgrades and standards compliancy.

Michael Dewhirst, the chief executive officer of DevzeroG, said: "Now that our technologies are proven and our products have matured, we feel that we are ready to move things up a gear and make sure people fully understand our offering, whilst maintaining a clear focus on product development." With its roots in data transmission and PDF workflow DevzeroG' s portfolio now comprises Printsure, a web-to-print automation portal that combines the company's expertise in data transmission with its own PDF pre-flight and correction technology.

It also includes Uploader Creator, which is claimed to solve FTP client configuration problems by allowing suppliers to equip their customers with pre-configured FTP droplets.

The company also supplies Nverge, a data distribution server that provides hands-off file transfer through features such as automatic resuming and recovery, job tracking and scheduling.

Michael Dewhirst continued: "In today's competitive marketplace, the quality and availability of marketing information about us and our products are key drivers for success, alongside technical superiority and the relationship between us and our customers.

In Four Pees we have a partner with the network, expertise, mindset and marketing vision to help us grow.

I'm confident that our customers and prospects will soon enjoy the fruits of this collaboration." DevzeroG's customers include leading companies in advertising, printing and publishing, such as Young and Rubicam, RR Donnelley and Time.

A new flexible pricing model has also driven adoption of its products by many small printers and bureaux, added the company.

DevzeroG products and technologies, such as the cross-platform, one-click web installer and the PDF check and fix engine, are also available as OEM systems.

Four Pees' founder, Tom Peire, said: "File transfer and PDF pre-flight are becoming more of a commodity.

Products are currently differentiated by reliability when it comes to file transfer and by the details of the procedure when it comes to pre-flight.

But the key factor when choosing between competitive products should really be in the way they can be integrated to streamline and remove cost inefficiencies from the whole publishing process." He continued: "DevzeroG's Printsure has a unique and very flexible client distribution mechanism which, combined with superior Ghent PDF Workgroup compliant pre-flight technology, Jobticket capabilities and web portal features, offers a compelling and scalable system to the needs of today's publishing supply chain." Peire also explained:"Through its superior technologies, its unique product approach and its dynamic organization, DevzeroG has great potential to move the industry forward in its efforts to make production processes more predictable, reliable, automated and cost-effective.

I'm excited to have the opportunity to help the company achieve its ambitious goals.".

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