Doubling Turnover With Press And Workflow System

Sheffield (UK) company Word for Word has forecast its annual turnover will double, following the installation of a Truepress 344 digital press and Trueflow workflow from Screen.

Sheffield (UK) company Word for Word has forecast its annual turnover will double, following the installation of a Truepress 344 digital press and Trueflow workflow from Screen.

Screen said that over 50 customers, including companies operating in the public and private sectors, designers and print management agencies, are set to benefit from the Screen system installed at Word for Word.

The two plate-up, four-colour Truepress 344 is currently being used to fulfil offset-quality applications, including flyers, booklets, newsletters, posters and leaflets.

Colin McNeil, owner of Word for Word, said: "We have taken on the Truepress 344 because we want to expand in to new areas by offering economical runs of 500-10,000.

This growth strategy has come about because profitability from our digital set-up has come under increased strain lately and we saw it necessary to invest to change.

Digital technology has become so affordable and systems are so easy to use, that it is commonplace for all types of printer to offer some kind of digital fulfilment." He explained: "It is, therefore, important that we differentiate the services we offer to stand out from the competition.

Installing the Truepress 344 means we can now service the lucrative small-to-medium market sector and, alongside our existing colour, mono and large format digital machines, we are now well equipped to keep a larger proportion of our customers' work in-house." Screen's Truepress 344 is claimed to marry the print-on-demand features of a digital printer with the output capabilities offered by the conventional water-based offset process.

The system uses standard inks and features a multi-array laser diode imaging head for imaging processless plates at resolutions of 2400 dots per inch (dpi).

The company claimed that the Truepress's level of automation means it can handle job change-overs in less than six minutes and that even an inexperienced operator can produce accurate results throughout the entire workflow - from platemaking through to output.

McNeil continued: "The automated design of our digital press allows for just one employee running the system single-handedly, after receiving just a week's training.

It is so straightforward to use that, even after operating it for two weeks, we are now pitching for business that would otherwise be off limits to us.

For example, we have worked with a local government body for the last few years, fulfilling its digital print requirements.

We are now looking to provide it with higher-quality longer runs, such as posters, flyers and full-colour leaflets and booklets, for instance." He added: "Our customers are satisfied that they can now have most of their print requirements fulfilled by one company.

As well as helping them reduce the time they spend managing suppliers, we can also run larger volumes without having to pass on the click-charges associated with digital production.

Installing the Truepress 344 has been one of the shrewdest business decisions we have ever made and we are planning further investment in the future based on the success of this venture." Founded in 1989, Word for Word is a family owned company that employs four people.

Screen's Truepress 344 is the latest addition to its plant list, which includes Xerox 6060 and 4110 digital presses, Epson large format printers and a range of finishing equipment, including full mounting and laminating facilities.

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