Product category:
Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: Screen Europe | Subject: Truepress Jet520 digital press
Edited by the Printingtalk Editorial
Team on 28 June 2007
Digital Presses Allow Variable Colour
Print Growth
Two Screen Truepress Jet520 digital presses will help G I Direct to extend its penetration in the high-speed variable colour printing market at a cost of GBP4 million.
It is the first time that G I Direct has bought Screen's technology in Europe The direct mail firm believes that the systems will alter its capabilities and the price-per-page available for digital variable colour printing buyers, whilst maintaining output quality
This article was originally published on Printingtalk on 28 Jan 2004 at 8.00am (UK)
Related stories
Dainippon Thermal CTP for Fine Colour Packaging
Nottingham printer and carton manufacturer, Fine Colour Packaging has invested in its first B1 thermal computer-to-plate system with Dainippon Screen's Platerite 8000.
Dainippon Thermal CTP For Imega Print
Imega Print who service design and marketing companies, has bought its first Screen B1 thermal Dainippon Platerite 8000 CTP system with Trueflow workflow software.
In G I Direct's opinion, that will be a critical factor for direct mail buyers in the UK and European market, where variable colour has tended to be applied only to higher value customer segments because of cost and speed restrictions.
The use of digital variable colour is undergoing explosive growth and G I Direct research from 2006 showed that almost two fifths of direct mail now uses some form of variable colour.
In addition, transactional print (bills, statements and customer correspondence) is increasingly carrying targeted advertising messages, where use of affordable colour has been seen to improve response rates.
Further reading
London Repro House Buys First Dainippon System
Dainippon Screen has completed the first installation of its Platerite 8100 at newly formed trade repro company, PDF Graphics in London.
First Dainippon Multi-Format CTP At Bemrose Booth
Specialist and secure print services group Bemrose Booth has ordered the UK's first Dainippon Screen Ultima multi-format computer to plate system, as part of its strategy to increase automation.
CTP London Invests in Dainippon B1 CTP
CTP London has bought a Dainippon Screen B1 thermal CTP and workflow system.
G I Direct added that, for example, managers of high-volume loyalty schemes will now have an affordable means of addressing targeted colour communication at the scheme membership, rather than just the higher spending segments.
That provides critical support for marketing strategies that aim to encourage the majority of lower value customer segments to move up in to higher-spending profiles.
The Truepress Jet520 unites Screen's pre-press technology with the latest developments in inkjet printing.
The press is claimed to provide a balance of performance, print quality and low operating costs.
Screen added that the Truepress Jet520 is a continuous feed, single-pass, inkjet printer.
The company's manufacturing and engineering skills combined with Epson's latest multi-tone Piezo drop-on-demand inkjet printheads and water-based pigment inks results for standard and uncoated stock.
The company said that it has been able to utilise many of its existing scanning and CTP technologies to control the movement and jetting of the Epson heads.
Patrick Headley, sales director of G I Direct, commented: "The UK digital print market is much more advanced than the rest of Europe and so it is natural that a leading firm like ourselves should be spearheading investment in the latest very high speed variable colour technology.
Without a low-cost high-speed system in the marketplace, the current run of growth in digital colour would undoubtedly slow." He added: "However, the capabilities we are introducing with the latest technology from Screen makes mass variable colour truly affordable, with no compromise on quality.
Our major clients are extremely excited by the arrival of these capabilities at G I Direct and we are confident that new revenues will rapidly justify our market-leading move." Brian Filler, managing director of Screen UK, added: "We are very proud to have won this order from such a significant leader in the direct mail sector.
Screen has a long history as a precision manufacturer of innovative imaging technologies and the Truepress Jet520 signals an important new direction for us in a highly competitive market seeking high-quality, high-speed production systems." G I Direct has also installed new Hunkeler CS6 cutters allowing the Screen presses to run at high speeds and reduce downtime.
The new folders will also enable more folds on one unit.
The equipment will allow G I Direct to run simplex or duplex and utilise the Screen systems to their maximum capabilities, allowing four projects to be run simultaneously, added the company.
• Screen Europe: contact details and other news
• Email this article to a colleague
• Register for the free Printingtalk email newsletter
• Printingtalk Home Page
