First Screen Digital Offset Press In Russia

The first Truepress 344 digital offset press from Screen to be installed in Russia will expand capacity at Idea Print in Moscow.

Installed by Screen's Russian distributor, Printing Systems, the Truepress 344 will increase Idea' Print's ability to handle up to 30 per cent of its digital print jobs.

Claimed to provide simplified operation similar to a standard laser printer, the Truepress 344 provides offset print quality and up to 7,000 prints per hour.

Screen said it is the only manufacturer to use conventional dampening offset print in its digital imaging presses, whilst other manufacturers' equipment uses dry offset print and cannot match the printed product quality delivered by the Truepress.

Idea Print said that was the reason that was most influential in its decision to buy the Truepress 344.

Additionally, the press offers a make-ready time of less than 10 minutes, with waste below 50 sheets.

Combining conventional offset ink with traditional dampening print, the Truepress 344, according to Screen, provides the lowest repeated print cost compared to any other digital press.

The automated run length change ensures that make-ready for the next job takes five minutes, whilst setting the plates, the press washes the offset blanket, configures paper feeder and ink fountain in accordance with the data sent by the bitmapped processor via CIP3.

Idea Print offers instant printing services through two sales outlets in the centre of Moscow and is preparing a new office in another busy location in the Russian capital for the installation of an offset press.

The company also plans to market his print company's offset print similarly to the digital one.

Sergey Popov, Idea Print's marketing director, comented: "We know the digital printing market very well and buying Screen's Truepress 344 is completely aligned with our business growth strategy.

The companies in this industry need to bring additional competitive advantages and more detailed segmentation to our niche market.

Screen's Truepress 344 is an ideal choice to ensure we achieve those goals." He explained: "We currently use Xerox DC7000 and Xerox DC2045 digital presses and also large-format printing systems.

We offer digital print services and specialise in shorter run lengths.

By installing the Truepress 344 we will be able to extend our capacity, whilst remaining in the same sector.

This new press ensures efficiency for run lengths from 300 copies upwards and provides printing quality that no digital machine can match." And he added: "This press is designed for high-speed print and short run length efficiency.

It ensures cost efficiency starting from 300 copies and covers the entire gamut of small-format offset equipment, including run lengths up to 3,000 - 5,000 copies." Popov said that Idea Print will easily include the Truepress 344 in its integrated workflow system.

Screen commented that its Truefit Advance software will ensure fully-automatic colour management by controlling the ink output density for repeated prints and ink consumption, therefore minimising manual adjustment.

Users do not need any special training to operate the press, where every sixth print is automatically checked for compliance with all specifications.

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