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Product category: Printing Exhibitions, Conferences and Seminars
News Release from: Digital Print World | Subject: Digital Exhibition Seminars
Edited by the Printingtalk Editorial Team on 30 September 2004

Major Issues In Digital Print Tackled By
Experts

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Digital Print World will be packed full of seminars, conferences and master classes tackling a wide range of topical issues according to its organisers, IIR.

Digital Print World will be packed full of seminars, conferences and master classes tackling a wide range of topical issues according to its organisers, IIR The show - being staged at London's Olympia 2 from October 26 - 28 - will feature a number of displays designed to inspire and educate visitors in all things digital

Industry experts and successful digital printers will be tackling all the issues of digital print business, from guiding visitors through the technology maze, the do's and don'ts of database management, the realities and potential of variable data, personalisation and successful marketing.

Visitors are anticipated from marketing professionals, brand managers and print buyers, to such corporate print specifiers as the DVLA, L'Oreal UK, Ministry of Defence, Tesco Stores, The Home Office and The National Trust.

Also expected are designers and printers, all of whom will have the chance to participate in any of the events throughout the show.

Amongst the expert seminars will be sessions held in the Workflow Cinema sponsored by Quark and the Digital Output Showcase sponsored by Hewlett Packard.

The seminars, repeated at the same time every day, tackle topical issues such as the digital paper choice (Howard Smith Paper), proofing - what's the point? (AGFA) and CD and DVD duplication (Copytrax).

There will also be a seminar on the why, how and when of smart finishing (GAE).

The full programme of seminars also features the latest from Apple, Hewlett-Packard, Nexpress Solutions, Quark, ROI Distribution and Turning Point Technologies.

Pira will host four master classes featuring their experts' impartial insights into digital print technologies that impact upon business today.

Master classes are charged at £59 for each 90-minute session.

Master classes embrace subjects as pre-press for digital printing, hosted by Marcus Scott-Taggart.

His session will also include workflow integration, management system implementation, colour management and proofing from customer to printer.

Inkjet printing for packaging and electronics will be led by Mike Hancock, who will give an insight into the potential of inkjet technologies and digitally printed electronics, whilst John Birkenshaw will discuss digital printing for books, magazines, newspapers, transactional and other commercial printing.

He will also highlight relevant technical developments and recent innovations affecting the use of digital print within each market sector.

In business strategies, new and emerging markets for digital printing he will identify the characteristics of digital print and how this impacts who to sell to and what to sell.

Synergies with electronic media and how they can be exploited will be scrutinised, as well as company culture, structure and image for a digital print business.

The BPIF is providing free, independent advice on issues from business planning through to selling the digital value, or the risk factors of going digital at its business advice centre.

Visitors to Digital Print World can book a free personal 20-minute meeting with a BPIF business manager or associate.

For undergraduates, The London College of Communications (formerly LCP) will be holding its futures conference.

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