Product category:
Labelling and Packaging (including Cans, Cartons, Labels, Flexible Packaging, Sleeves, etc.)
News Release from: Denny Bros | Subject: Fix-a-Form
Edited by the Printingtalk Editorial
Team on 31 March 2005
Label Leaflets Promote Glue's Formula 1
Connection
Fix-a-Form leaflet labels from Denny Bros have been used to publicise many top notch promotions said the company.
Fix-a-Form leaflet labels from Denny Bros have been used to publicise many top notch promotions said the company One of those includes the just-launched Henkel Loctite Adhesives giveaway which is offering VIP tickets to the Formula One Grand Prix at Monza
This article was originally published on Printingtalk on 3 Nov 2006 at 8.00am (UK)
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Henkel Loctite Adhesives - part of the Henkel Group since 1997 - is a worldwide specialty chemical company that provides engineering adhesives, sealants and coatings directly to the industrial sector through a network of distribution channels.
Perhaps one of the most famous uses of the Loctite range does lie within Formula One Motor Racing and that's where the brand benefits from a working partnership with Team McLaren Mercedes.
No less than 90 different Henkel Technologies' products have been incorporated into the new Team McLaren Mercedes MP4-19 racing car.
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To make the most of the F1 link-up, Henkel Loctite Adhesives' senior product manager Kieran Bowden put together a campaign package designed to make the most of the relationship.
The campaign includes the launch of a communication package that includes a website, national advertisements, direct mail and an on-pack promotion using a number of Fix-a-Form leaflet-label variants.
The details of the instant win, the various prizes and the 'scratch-off' promotion itself are all contained within the five separate print versions of the Fix-a-Form.
The eight-page fold-out leaflet flags up the main prize on the front page and other branded merchandise on the inside pages.
Explained Bowden: "The key benefit of the Fix-a-Form lies in the versatility of the product.
The labels communicate full details of the promotion plus the competition mechanism.
The relatively small size of the product bottles we were using made the idea of including such large amounts of promotional material quite a challenge but the Fix-a-Form managed to accommodate it all while maintaining full brand integrity." Gavin Compton of Denny Bros added: "This promotion was particularly interesting as it was a full consumer-style promotion aimed, not at consumers, but at the trade.
The packaging used within the industrial trade does not necessarily lend itself to this kind of promotional campaign but by working together with the team at Henkel Loctite Adhesives we managed to get the specification just right.
The design looks stunning, particularly on the larger sized bottles where we managed to include a front page image of the car.
It is amazing how much you can enhance the look of a product pack using a Formula One VIP ticket giveaway." The bottles carrying the Loctite Fix-a-Form leaflet labels were 50ml and 20g in size.
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