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Product category: Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: DuPont Imaging Technologies | Subject: Cromalin Largo 4406 colour proofer
Edited by the Printingtalk Editorial Team on 17 April 2007

Colour Proofer Adds Colour Consistency
For Posters

Reprographic specialist, Art of Repro, has added a DuPont Cromalin Largo 4406 to its existing DuPont equipment to enter the poster market.

In moving in to the new market area, London (UK) Art of Repro plans to capitalise on customer demand for high quality, colour consistent large format posters The Cromalin Largo 4406 is claimed to be a a true multi-purpose product

Backed by DuPont's colour management software, Cromanet CS and its Cromanet RIP, the 44-inch Largo has been designed to provide the production speed of a conventional large format printer and the colour consistency and image resolution of a DuPont Cromalin colour proofer.

Art of Repro managing director, Simon Nellist, commented: "We quickly realised our opportunity within the poster market with existing and importantly, new customers.

But we knew that our success would hinge on the technology we used to service it.

Like most other print markets, speed of turn-around and price are the main drivers.

However, for customers like ours, colour consistency and a high print resolution is vital for big campaigns where brand control is all-important." He continued: "Our task was to find a machine that was fast, economical, reliable and provided high quality colour and print.

Over the years we had purchased many DuPont products and trusted them and the company's technology implicitly.

We made DuPont our first port of call and, having seen a demonstration of the Cromalin Largo 4406's capabilities, we were sold." Nellist explained: "Installed in January the Cromalin Largo 4406 is the perfect balance between production efficiency, print and colour accuracy.

We have a business reputation based entirely on quality, so the colour consistency provided by the Cromalin Largo was not only nice but also essential in mirroring our other services and providing the dependability that our customers expect and demand from Art of Repro." And he added: "Since installation, our poster business has really taken off, with customers enjoying the consistency and peace of mind that DuPont equipment provides.

It has also offered a new dimension to our service capability and crucially, provided a valuable new revenue stream." Over the last four years Art of Repro has carved a niche for itself in London, using its DuPont equipment to cater for the special colour requirements of the city's main publishing and packaging repro houses, said the company.

Nellist explained: "We enable our customers to get these colours right first time, by using our range of analogue and digital Cromalin colour proofers to exactly match the ink characteristics on press - providing peace of mind and often saving them considerable time and money on expensive reprints.

We feel that our Cromalin Largo 4406 is a natural extension of this DuPont technology and that DuPont is the ideal partner with which to extend our services and drive the business forward.

We are very happy with our purchase, and look forward to continued success.".

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