Product category:
Coding and Marking Systems
News Release from: Domino Printing Sciences plc | Subject: S300
Edited by the Printingtalk Editorial
Team on 12 May 2005
Proving The Freshness Of Budweiser
Domino Printing Sciences has teamed-up with US brewing giant Anheuser-Busch in a move that sees the inkjet and laser technologies provider responsible for the date coding Budweiser.
Domino Printing Sciences has teamed-up with US brewing giant Anheuser-Busch in a move that sees the inkjet and laser technologies provider responsible for the date coding of the brewer's best-known brand, Budweiser Domino, to date has supplied 58 of its high-speed S300 scribing-lasers to date-stamp bottles for Budweiser's 'Born-On-Date' campaign - introduced by Anheuser-Busch to indicate the freshness of the company's products
This article was originally published on Printingtalk on 26 Feb 2003 at 8.00am (UK)
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The S300 lasers are supplied with PN software to enable printing on to small diameter bottles and a flat field focusing lens, which enhances the quality of printed codes.
The 'Born-On-Date' contains the date, month and year of bottling followed by two characters that identify the brewery and labeller.
The final two digits identify the 15 minute section of the day when the beer was bottled - this runs from 0-95 each day and helps to keep the code short.
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The alternative was to print hours and minutes and would have required an additional two digits, adding unnecessary costs to the process, said Domino.
Anheuser-Busch identified laser coding as the most suitable method for the application as it provides extreme reliability and efficient cost of ownership, something essential in such high volume manufacturing, added Domino.
Domino was selected following extensive trials of its S300 and because it provided Anheuser-Busch with a package that included service, spares and maintenance contracts to keep control of all costs associated with coding for eight years.
A non-crossover font was used to reduce mark time and print quality issues, commented the inkjet manufacturer.
Commenting on the project, Domino account manager, Peter Lindstrom, said: "Similar to food products, beer tastes a lot better when it's fresh - unlike wine which improves with age.
Anheuser Busch recognised a great opportunity to differentiate itself from other beer manufacturers with the 'Born-on-date' campaign.
We were commissioned to code Anheuser Busch's new plastic labels as the first phase of a potential three-phase project.
That entails working with other suppliers to provide fully integrated systems in its new labellers, which will run both paper labels and the new plastic Bud Light label.
We will then retro-fit all existing labellers, which are running paper labels.
The final phase requires the replacement of all case coder systems mounted in cartoners and on conveyors." Domino said that it developed the S300 to offer a simple, high quality and cost efficient, coding system that is capable of printing on to a variety of substrates such as PET, paper, plastic, glass and cartons.
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