DSTi's Mobile Phone Contract For Full Colour DM

DSTi Output has announced a new contract to provide customers' invoices, letters and statements to Orange.

DSTi Output has announced a new contract to provide customers' invoices, letters and statements to Orange.

As a result of the multi-million pound deal, DSTi Output has taken over the printing of Orange's essential communications, gradually phasing in its Hi Output full colour system over the next six months.

Tim Delahay, chief executive officer at DSTi Output, is delighted with the result: "Winning the Orange contract is a massive coup for DSTi Output.

We have offered a cutting edge technological system, which enables Orange to communicate with its customers on a one-to-one basis - something that appeals to such a forward thinking company." DSTi Output's integrated technology and print system, Hi Output, is claimed to allow mail to be printed in full colour on to white paper, eliminating the cost of pre-printed material and wasted stock.

The variability of the Hi Output system is also said to allow each piece of mail to be personalised to an individual customer and prospect, making the correspondence relevant, timely and more effective.

In addition to producing personalised mail, Hi Output allows businesses to have transparent access to their mailing campaigns through a secure web portal designed to provide real-time information about the status of their mail.

This extranet gives clients the flexibility to change details on a layout right up to 24 hours before a print run, allowing for late changes without putting the fulfilment date back by weeks, said DSTi Output.

Tim Delahay continued: "The benefits Orange will see over the lifetime of this contract will no doubt be noticed by other organisations with high mailing requirements.

Our system will help give Orange a clear market advantage in its very competitive sector and the opportunity to speak directly to its customers.

I think this reinforces the significant difference between Hi Output and the conventional monochrome market options.".

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