EFI Free Variable Data Printing Handbook Reprinted

EFI the digital imaging and print management specialist for commercial and enterprise printing is offering free copies of its popular guide, the 'ABC's of VDP' in both English and German.

EFI the digital imaging and print management specialist for commercial and enterprise printing is offering free copies of its popular guide, the 'ABC's of VDP' in both English and German.

It is designed to help printers successfully implement a personalized printing program by choosing the best authoring tools and digital printing servers and engines to fully exploit variable data printing (VDP).

The guide will be available free at the EFI stand at Drupa 2004 (Hall 4, Stands B34 and B40).

Copies may also be requested or downloaded at EFI's web site.

"Variable data printing is one of the fastest growing and most profitable areas of digital printing, but choosing the right solution is often challenging," said Kathy Wilson, EFI VDP product manager.

"We developed the 'ABC's of VDP' to provide a clear overview of the basic technology and benefits of variable data printing as well as to explain how to create successful marketing campaigns that increase response rates.

We received thousands of requests for this guide when we published it earlier in 2004 and so we have undertaken a German translation to make this valuable information more widely available to Drupa's international audience," she commented.

The full color handbook includes chapters on EFI's VDP solutions, samples of VDP campaigns and a dictionary of common terms.

The guide also describes how to mount a successful marketing campaign by integrating VDP into existing digital printing workflows and addresses key issues that will help printers understand how they can streamline workflow, reduce costs and roll out successful VDP campaigns.

EFI's siad its VDP capabilities are available for a complete VDP production workflow.

EFI's commitment to flexible and open architectures allows users to choose any authoring tool to create static and variable elements.

It offers the most extensive range of VDP languages, such as industry standard PPML, Fiery FreeForm and a host of proprietary languages to allow printers to produce high quality, full colour, variable documents at the fully rated speed of their digital print engines.

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