System Eases Adoption Of Variable Data Printing

The Fiery Freeform Kit is a new tool to help businesses implement personalised, one-to-one marketing campaigns.

The product from EFI is said to support the company's intent to drive the ubiquity of variable data printing (VDP), by providing systems that help customers thrive.

Because offering VDP enables EFI customers to realise business growth and increased profits, the company said it is committed to providing an open VDP system tailored to each customer's individual needs and to introducing customers to VDP's potential.

EFI's Fiery Freeform is variable data technology built in to every Fiery server.

Unlike other personalisation systems, no special software is required when customers use the EFI Driver included with Fiery servers.

To help customers immediately get started with VDP, the Fiery Freeform Kit includes examples they can use to show their customers what is possible with personalised marketing campaigns.

The examples may be edited to use as the basis for VDP jobs.

Also including sample databases and instructions, the Fiery Freeform Kit offers is said to be a good way for customers to learn how VDP works.

The EFI Fiery colour digital print server, with more than 14 million users, is claimed to provide colour quality, open VDP workflow flexibility and tools for graphic arts professionals.

EFI said it collaborates with the leading personalisation software vendors and supports such VDP languages as industry standard PPML, Fiery Freeform and other legacy proprietary languages, ensuring that the Fiery server integrates in to existing workflows and provides consistency regardless of whether the job is VDP or non-VDP.

The company said that because the internet is an easy way for its customers to work on one-to-one marketing projects, VDP is incorporated in to EFI's web-to-print systems, including Digital Storefront and the Printersite family of products.

They integrate with EFI Fiery and print management information systems, creating a way for EFI customers to handle the increased business VDP makes possible.

Fiery systems and Digital Storefront are sold through EFI's OEM partners.

The Printersite range is available directly from EFI.

The Fiery Freeform Kit is available via download from EFI's website.

Additionally, EFI offers a free tutorial booklet, 'The ABCs of VDP' to explain the basics and will offer VDP-focused sessions at EFI Connect, the annual users' conference, which will be staged from June 10 -13 at Wynn Las Vegas (USA).

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