Product category:
Printing Companies: General Commercial
News Release from: Europrint (Promotions) | Subject: Beer Mat Game
Edited by the Printingtalk Editorial
Team on 13 May 2004
Europrint Develops Printed Beer Mats
Games
The Europrint Group, the UK promotional games company is offering bar owners the chance to put its latest concept in brand and loyalty-building promotions to the test - free of charge.
The Europrint Group, the UK promotional games company is offering bar owners the chance to put its latest concept in brand and loyalty-building promotions to the test - free of charge The firm has introduced interactive beer mat games that can be applied to any themed on-trade promotion - from football and Euro 2004 to general trivia and cash wins
This article was originally published on Printingtalk on 31 May 2004 at 8.00am (UK)
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Offering the chance to win ?1,000, the beer mats feature a qualifying question on one side and a grid-reference game on the other.
Using an SMS mechanic, drinkers can text the answer to the question and, if correct, will receive a series of personal co-ordinates to enable them to play the game.
Winners then contact the claims hotline if successful.
Europrint said it is so confident of the concept that is offering to put up the prize money, create a fully insured bespoke promotion and provide free themed and branded promotional beer mats to suitable outlets.
Pub and bar owners will also be given a percentage of the revenue generated by the SMS scheme.
Andrew Gray, Managing Director said: "The game not only gives beer mats a whole new purpose in bars, pubs and restaurants but provides a fun and fresh approach to promoting brands amongst a totally captive audience." The Europrint Group was founded over 20 years ago and it claims it was the first to provide media games to Britain's regional and national press.
Europrint's clients include BP UK, The Mirror Group, Tesco, Burger King and Pepsi UK.
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