Promotional Games Printed On Reverse Of Till Rolls

The Europrint Group has developed a way of supplying promotional games printed on the reverse of till rolls.

The Europrint Group has developed a way of supplying promotional games printed on the reverse of till rolls.

The UK firm that counts The Daily Mail and Coca Cola amongst its clients pioneered the till roll game idea for one of the largest petrol retailers in Europe, Shell.

Europrint said that the concept has proved so successful in countries such as Germany, Austria and Switzerland that it's now all set to roll out in the UK.

Europrint managing director Andrew Gray explained: "We've developed a special method of supplying promotional games printed directly on to the reverse of till rolls.

We can produce millions of unique sets of data for instant win games, codes for game access on the internet, mobile phones or simple bingo type promotions." The Shell till roll promotions ran nationally in Austria, Germany and Switzerland to promote the sale of petrol, featuring around 780 games on each roll in almost 300 petrol stations in Austria alone.

The promotions proved extremely successful in outlets ranging from large motorway stations to selected stations in both large and small towns.

Gray commented: "There are many exciting possibilities for the till roll games, across a whole selection of retail and financial outlets, from forecourts and supermarkets to banks and building societies.

Due to our expertise with a wide variety of industry sectors, the potential is huge." The company said that virtually any game can be applied to the till rolls and as the rolls are already a cost, the game tickets are extremely cost effective.

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