Product category:
Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: ECRM
Edited by the Printingtalk Editorial
Team on 07 September 2006
New Website Improves ECRM's Service
ECRM has launched its new corporate branding campaign and a corresponding re-design of its website.
ECRM has launched its new corporate branding campaign and a corresponding re-design of its website The rebranding campaign is said by the company to reflect ECRM's aim to offer its marketing partners and users a more 'business-friendly' on-line source for pertinent industry information
This article was originally published on Printingtalk on 30 Jan 2006 at 8.00am (UK)
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Produced by Imarc of Newburyport, Massachusetts (USA), the new website is said to offer dealers a partitioned area for industry data and in-depth product information.
For end-users, a dealer locator enables visitors to locate ECRM dealers throughout the world.
The site also includes an ECRM newswire for finding pertinent industry news and allows for visitors to have access to relevant case studies and white papers.
Jim Luttrell, director of marketing for ECRM, said: "Our passion is reflected in our new tagline 'your business, we take it personally'.
The rebranding initiative has been driven by our desire to be more proactive in serving the business needs of our customers and the channel partners that support them.
Though our offerings have always reflected tried-and-true business values, such as return on investment, productivity, profitability." He added: "We're now focusing increased resources on supporting greater awareness and understanding amongst those connected to ECRM.
Our website is redesigned to lend access to more pertinent and business-relevant resources.
We look forward to being more active in our partners' and customers' financial success." Nils Menten, president of iMarc, said: "This was a particularly interesting project for us, and we're thrilled with the quality of the collaboration we had with the team from ECRM.
We really clicked right off the bat and that was a crucial factor in our ability to develop the site in just eight weeks, from start to finish.
One exemplary aspect of the collaboration is the private dealer and end-user extranet." He added: "We view this feature as offering supreme benefit to ECRM's channel partners, as well as their end-users.
It'll provide documents, on-line tools and resources for pre-sales support, as well as parts and service documentation, technical specification library, and additional support resources.
ECRM has always been an industry leader and I believe this new site is more representative of its dedication to the printing and publishing industry.".
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