Software Ensures Global Packaging Consistency

Imagelinx, the packaging graphics service provider has invested in Esko-Graphics Deskpack software for its offices in the UK and the USA.

Imagelinx, the packaging graphics service provider has invested in Esko-Graphics Deskpack software for its offices in the UK and the USA.

The company provides global services for the effective translation of graphic content for printed packaging by collecting and analysing relevant data to influence the final print result.

Based in Nottingham (UK), Imagelinx has offices in Europe and North and South America as well as Asia.

The company focuses on local market adaptations, shorter approval cycles and rapid prototyping to give its clients reductions in costly development cycles and time to market.

Its technicians produce master templates with a mix of variables where artwork is layered and combined with the reprographic assembly data including dot-gain curves, ink ranges, calibration data and the effects of blankets and water balances.

Those variables integrate with profiles of comprehensive data on substrates and materials, with the focus on ensuring consistency in the final printed graphics.

"Esko-Graphics software will give us what we need for the future for packaging design.

Its technology in this arena is the very best.

Because of the open architecture of the Esko-Graphics software, we have maximum flexibility when it comes to client files," said Darren Smith, general manager for Imagelinx.

"Deskpack enables us to work with files in a portable format using Adobe Illustrator.

Printing rules and specifications can be embedded into separate layers of the files and we can import CAD layouts to view designs in interactive 3D.

But most importantly, clients get the files back in their original format," he added.

The company's clients include Duracell, Gillette and Proctor and Gamble, who require consistency of content for worldwide file transfer.

"With Deskpack, we can relay accurate and consistent information to the printer with full confidence that we are maintaining company brand integrity.

With master templates we can work the designs across a company's full packaging portfolio," continued Smith.

Imagelinx is now reviewing the wider range of possibilities of Esko-Graphics' Scope software.

"We are forging ahead and looking at Backstage and other modules.

The benefits will be enormous.

It is the perfect suite of software for our requirements as it guarantees the very latest technology for our clients," said Smith.

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