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News Release from: EskoArtwork | Subject: Deskpack
Edited by the Printingtalk Editorial
Team on 20 July 2004
Software Improves Global Packaging
Consistency
Imagelinx, the packaging graphics service provider has invested in Esko-Graphics Deskpack software for its offices in the UK and the USA.
Imagelinx, the packaging graphics service provider has invested in Esko-Graphics Deskpack software for its offices in the UK and the USA The company provides global services for the effective translation of graphic content for printed packaging
This article was originally published on Printingtalk on 14 Dec 2007 at 8.00am (UK)
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Based in Nottingham (UK), Imagelinx has offices in Europe and North and South America as well as Asia.
The company's core business is collecting and analysing relevant data to influence the final print result.
It focuses on local market adaptations, shorter approval cycles and rapid prototyping to give its customers keen reductions in costly development cycles and time to market.
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Its technicians produce master templates with a mix of variables where artwork is layered and combined with the reprographic assembly data including dot-gain curves, ink ranges, calibration data and the effects of blankets and water balances.
Those variables integrate with profiles of comprehensive data on substrates and materials.
The whole focus is to ensure consistency in the final printed graphics.
"Esko-Graphics software will give us what we need for the future for packaging design.
The technology in this arena is the very best," said Darren Smith, general manager for Imagelinx.
"Because of the open architecture of the Esko-Graphics software, we have maximum flexibility when it comes to client files.
Deskpack enables us to work with files in a portable format using Adobe Illustrator.
Printing rules and specifications can be embedded into separate layers of the files and we can import CAD layouts to view designs in interactive 3D.
But most importantly, clients get the files back in their original format," he added.
The company deals with clients such as Duracell, Gillette and Proctor and Gamble, for whom worldwide consistency of content for file transfer is important.
"With Esko-Graphics Deskpack, we can relay accurate and consistent information to the printer with full confidence that we are maintaining company brand integrity.
With master templates we can work the designs across a company's full packaging portfolio," added Smith.
Imagelinx is now reviewing the wider range of possibilities of Esko-Graphics Scope software.
"We are forging ahead and looking at Backstage and other modules.
The benefits will be enormous.
It is the perfect suite of software for our requirements as it guarantees the very latest technology for our clients," said Smith.
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