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News Release from: EskoArtwork | Subject: Optimise Pack, Scope Pack
Edited by the Printingtalk Editorial
Team on 14 September 2006
Esko And HP Combine On Label And
Flexibles Print
HP today announced an agreement with Esko to become a provider of Esko digital front end products as part of an digital printing system for the label, flexible packaging and shrink sleeve industries.
HP today announced an agreement with Esko to become a provider of Esko digital front end products as part of an digital printing system for the label, flexible packaging and shrink sleeve industries Announced at Labelexpo Americas, HP will now be a value added reseller for two HP Indigo-optimised digital front-end systems from Esko - the Optimise Pack and the Scope Pack
This article was originally published on Printingtalk on 14 Sep 2006 at 8.00am (UK)
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Esko And HP Combine On Label And Flexibles Print
HP today announced an agreement with Esko to become a provider of Esko digital front end products as part of an digital printing system for the label, flexible packaging and shrink sleeve industries.
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Both are claimed to decrease print preparation and colour management times, enhancing the overall workflow productivity of HP Indigo presses.
During the show, the Esko sytems will be driving live jobs on the new HP Indigo press ws4500 and the Indigo ws4050 on the HP stand - 3223.
Alon Bar-Shany, vice president and general manager of the Indigo division at HP, said: "Our successful integration with Esko is a major win for the label industry as HP continues to expand its digital workflow systems for printing.
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Flexo plate imaging helps converters compete
According to Eskoartwork, the company together with DuPont, has been driving the development of digital flexo for more than 10 years, setting standards in flexo quality and productivity.
We are supporting hybrid environments where analogue and digital printing co-exist, enabling converters to choose the right technology for each job.
HP will maintain market leadership by offering new products and innovative products that enable a smooth transformation to digital." Carsten Knudsen, chief executive officer of Esko, added: "Today's label and packaging production workflow demands more powerful systems that dramatically shorten lead time and reduce cost.
Our intensive cooperation with HP has provided clear evidence of Esko's unique ability to bring tangible benefits to label and packaging converters." The two digital front end systems, now available for users of HP Indigo press models ws4000, ws4050 and the new ws4500, are said to reduce colour matching time by as much as 50 per cent.
Included in the packages are additional products that boost digital printing productivity, said Esko.
The Esko Optimise Pack is claimed to enable output to HP Indigo presses and digital proofing systems, even on jobs originally designed for flexography.
It also features ICC-compliant multi-colour profiling and includes Esko Flex RIP, Esko Kaleidoscope colour management, and pre-written profiles of users' specific HP Indigo press models.
The Esko Scope Pack for HP Indigo has the features and capabilities of the Optimise Pack with the addition of features from Esko's Scope pre-production workflow software.
With the Scope Pack, users gain automation capabilities and imposition and barcoding tools provided by the Esko Backstage workflow server and Esko Deskpack packaging software, whilst Esko's Deskpack plug-ins for Adobe Illustrator provide production tools on the platform of choice in labels and packaging design.
According to Esko, the announcement builds on a successful relationship between HP and Esko that began at the Drupa 2004 trade show, when Esko first announced systems designed to drive HP Indigo label and packaging presses.
Since that time, customers using HP Indigo presses, in tandem with Esko technologies, have had the opportunity to gain efficiencies and productivities that enhance the value of digital converting operations, said Esko.
The new Esko Optimise Pack and Esko Scope Pack are the natural next steps in expanding the successful collaboration between HP and Esko, said the company.
The companies' joint efforts will continue to offer benefits to customers with technologies that are currently in development, it added.
One such future product planned in the HP and Esko collaborative relationship is a variable-data label printing application being shown as a technology demonstration during Labelexpo Americas.
The Esko Optimise Pack for HP Indigo and Esko Scope Pack for HP Indigo are now available from HP and include a driver that ensures ready-to-print files for HP Indigo presses.
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