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News Release from: EskoArtwork | Subject: Esko Visualiser
Edited by the Printingtalk Editorial
Team on 25 April 2008
New System's Realistic 3D Packaging
Visualisations
Esko Artwork is introducing products for packaging design and protective packaging at the Interpack exhibition, which opened yesterday and runs until April 30 in Dusseldorf (Germany).
The company's stand is in hall 7A, stand B05 and it is also present as a member of the Pro Carton organisation, the European Association of Carton and Cartonboard manufacturers Esko said that it is showing new systems for designers and brand owners that are claimed to increase production capacity, whilst improving functions such as packaging design, packaging collaboration and approval workflows, sample and mock-up production
This article was originally published on Printingtalk on 17 Sep 2008 at 8.00am (UK)
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The company also said it is demonstrating how packaging designers and producers can benefit using CAM/CAD techniques to develop protective packaging using triple-wall corrugated containers on the outside and layers of specially designed corrugated paperboard and foam as protective materials on the inside.
Esko explained that early in the design phase, designers, brand owners and packaging producers must accurately evaluate the impact of substrates, inks and special finishes on the design of the final product.
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Using patented technology, Visualizer is said to take graphic information of a printed piece, interpret or add information about substrates, special inks and finishes and provide a variety of moving, interactive 3D representations of the final product within a variety of in-store lighting environments and backgrounds.
Because mock-ups can be shared using e-mail or via the web, communication and collaboration involved in the creative and approval process is enhanced and accelerated, according to the company.
Esko added that Visualiser further helps to avoid misunderstandings and errors, reduces costs and delays linked to physical mock-ups and accelerates new products in to production.
At Interpack, Esko Artwork will also demonstrate its Dynamic Content plug-in for Adobe Illustrator CS2 and CS3 (Macs and PCs) to link text content to the design, allowing brand owners to maintain and edit their own packaging text, which is pulled from a content management system on to packaging.
Using Esko Artwork's suite of CAD and graphics design software, pre-production tools and sample-making systems, converters can offer their customers the best services in producing marketing tools for consumer product companies and retailers, such as sample boxes, promotional materials, counter displays, point-of-purchase set-ups and complete in-store decorations, said the company.
The company continued by explaining that corrugated cardboard up to 15mm thick can support very heavy items and compares well with wood, in dry conditions.
By replacing wooden boxes with corrugated paperboard and fibreboard, the weight of a container can be reduced by as much as 25 per cent.
It is claimed that by using the Esko Kongsberg XL table and ArtiosCAD software, safe shipping containers can be custom produced for all kinds and shapes of cargo, using triple-wall corrugated outside containers and lighter foam and corrugated cardboard protective inserts.
Design files prepared in ArtiosCAD are directly imported to the Kongsberg XL table, which automatically produces the complete, protective packaging.
Design is assisted with a new ArtiosCAD module, CAD X, which includes design from FEFCO standards, 3W templates and interface to ArtiosCAD.
The result is lower shipping costs and less waste.
Tom Eric Naess, Esko Artwork's CAM product manager, said: "With years of experience, we have built an extensive knowledge base in the design and production of packaging.
With this knowledge comes the market savvy and technical expertise to develop new, innovative tools.".
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