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News Release from: Epson UK
Edited by the Printingtalk Editorial
Team on 06 July 2007
Epson Ink and Inkjet System Celebrates
Helvetica
Epson's ink expetise and inkjet technology are helping to celebrate the 50th anniversary of the Helvetica typeface
2007 sees the 50th anniversary of Helvetica The well known typeface was created in 1957 by Max Miedinger and Eduard Hoffman at the Haas type foundry in Switzerland
This article was originally published on Printingtalk on 14 Nov 2007 at 8.00am (UK)
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Over the years the typeface has been used in many applications giving it its own place in design history.
From the New York subway signage system by Vignelli to the lowly 'EXIT' sign, the flexibility of the typeface seems to have no boundaries.
Blanka and Candy have invited 50 leading artists and graphic designers to each produce an image to create a visual diary of events over the lifetime of Helvetica, which include lunar landings and the first British nudist camp.
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In addition to the exhibition, each image is being produced in a limited edition of 50 prints.
The prints are being produced using an Epson Stylus Pro 7800 printer and award winning UltraChrome K3 ink.
Epson's UltraChrome K3 ink technology, an eight-colour pigment ink system delivers premium quality prints both in colour and black and white.
The full ink set includes cyan, magenta, yellow, light cyan, light magenta, light black, light light black, photo black or matte black.
Prints are photo quality providing neutral greyscale performance with smooth tonal reproduction.
UltraChrome K3 inks offers a wide colour gamut, meaning that even colours such as vibrant orange, signal red and ochre can be achieved.
The lighter inks also allow smooth gradations for the printing of skintones and pastel colours.
UltraChrome K3 ink offers outstanding durability, so prints will look good for longer on a wide range of paper types.
The ink is light, gas and water resistant, resulting in a lifespan of up to 75 years in colour and over 100 years in black and white.
Mark Blamire of Blanka comments, "When planning the print of this exhibition, we only approached Epson".
"Not only is this our number one printer of choice for quality but the company's logo is also set in Helvetica".
"As the exhibition is commemorating the font's 50th birthday, it would have made little sense to look elsewhere".
"All the artworks for the exhibition were delivered from the artists in April and I started printing the work out towards the end of June".
"I have been absolutely blown away by the quality of the prints".
"After working on the event for three months, I have become familiar with the work but after printing the individual pieces, it was like seeing them again for the first time".
"This is how they were designed to be seen, with beautiful minute detail and glorious colours.
"We have circulated the prints to the artists for their comments and the response has been 100 percent positive".
"We are really looking forward to the exhibition opening on July 19".
"It promises to be a pretty special event for all involved." The exhibition of these prints opens in London at the Design Museum on July 19 and runs until August 31".
"It will also appear at the Image Now Gallery for Design Week in Ireland".
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