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News Release from: Kodak Graphic Communications Group
Edited by the Printingtalk Editorial
Team on 29 April 2004
New Kodak Marketing Boss's Vast Digital
Expertise
Kodak has appointed Barbara Pellow as chief marketing officer and vice president of commercial printing.
Kodak has appointed Barbara Pellow as chief marketing officer and vice president of commercial printing Pellow, who Kodak said is widely regarded as a pioneer in the commercial printing industry, has more than 20 years experience in digital printing and publishing with a variety of companies and organizations
This article was originally published on Printingtalk on 1 Aug 2008 at 8.00am (UK)
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At Kodak she will oversee all marketing activities for the commercial printing group, including marketing communications, public relations, marketing intelligence and advertising strategy.
She will be an active participant in developing business strategy and will define the group's organizational structure.
Pellow also will be responsible for coordinating marketing efforts between the various subsidiaries that comprise the commercial printing group.
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She will report to James Langley, the president of commercial printing, and senior vice president of Kodak.
"Barb is an excellent addition to our management team.
Her experience in all aspects of the industry - from marketing and consulting to technology and operations - will be instrumental to the growth and development of our business.
She understands the markets we are serving as well as the competitive landscape," said Langley.
Pellow (49) has considerable experience in digital printing and publishing, having held senior positions at Xerox, IBM, IKON, Indigo and the consulting firm CAP Ventures.
Most recently, Pellow was Gannett Professor of Printing and Publishing at the Rochester Institute of Technology's School of Print Media, with responsibility for developing the curriculum of the school.
She primarily focused on the relationship between traditional paper-based media and emerging electronic new media.
Prior to RIT, Pellow was senior vice president of marketing at Ikon Office Solutions, where she developed integrated business and marketing strategies for all of the company's products and services, as well as having coordinated the company's global branding campaign.
Pellow also served as group director for the On Demand Printing and Publishing Service at CAP Ventures, one of the industry's leading digital document management consulting firms.
Earlier in her career, Pellow was vice president of worldwide marketing for Indigo, and vice president and general manager for Xerox's US document production systems unit, where she played a major role in the launch of the company's Docutech product line.
Pellow started her career at IBM in sales and marketing.
She commented: "The commercial printing group is well positioned to capitalize on the digital opportunity in the industry.
Kodak possesses all the keys to success with a solid strategy in digital printing and graphics, an experienced management team that can implement that strategy, and some of the world's best technology, from electro photography to inkjet." She also serves on the executive board of the Electronic Document Systems Foundation (EDSF).
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