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News Release from: Kodak Graphic Communications Group | Subject: Nexpress 2500, Versamark D-Series, Fusionpro
Edited by the Printingtalk Editorial
Team on 10 August 2006
Kodak Demonstrates Digital Print
Potential At DPW
At Digital Print World 2006, Kodak will be showing its digital printing market systems.
At Digital Print World 2006, Kodak will be showing its digital printing market systems The company will focus on four key application areas - just in time printing; variable data printing; photo product printing and litho and digital printing
This article was originally published on Printingtalk on 1 Aug 2008 at 8.00am (UK)
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Kodak said it will be showing visitors how versatile digital printing is and how it can be utilised to grow revenues, increase margins and extend the customer base for commercial printers.
According to Kodak, with many printers still adapting to digital printing in all its forms, the company will highlight the range of possibilities available so that users have a more complete understanding of the options that could help them expand and 'future-proof' their businesses.
New opportunities can be identified to gain competitive advantages.
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The company's technical and business development personnel will available during Digital Print world to give advice to anyone thinking about exploring digital printing - whether for mono or colour applications.
In addition Kodak added that it will provide guidance on how to implement business processes and which markets or applications to pursue.
Bringing the concept of just in time production from the manufacturing industry to printing, Kodak said it will be using web-based software to show visitors how to optimise the supply chain, lower obsolescence rates and eliminate storage problems.
Using the Kodak Nexpress 2500 digital colour press, which will take centre stage at the show, Kodak will show examples of the type of material that lends itself to just in time printing and educate customers about how they can tap in to this high-margin market.
With the ever growing popularity of personalised documentation and marketing material, Kodak will demonstrate how effective and profitable it can be to incorporate variable data printing in to normal processes.
Kodak's Versamark D-Series printing systems and various software options, such as Fusionpro, Kodak's Darwin authoring software and Directype software, are claimed to allow printers to add new levels of document customisation and personalisation to set them apart from the competition.
The Versamark D-Series system is claimed to meet a range of variable data imaging application needs, including business forms, tag and label, direct mail, booklets and billing statements.
It is also said to be suitable for barcoding, numbering, addressing, personalisation and spot colour.
The machines are modular, making it easier to merge with web or sheetfed presses, collators, mail bases, folders and a variety of other in-line and offline equipment, added Kodak.
Kodak will be showing its software that is said to enable a variety of photographic applications, including photo books, greetings cards and calendars.
The company will explain to printers how to exploit these opportunities and turn them in to an additional revenue-generating service.
In addition to the Nexpress, Kodak will also be showing its Nexglosser glossing unit designed for image-rich applications, including book covers, digital-photo prints, coffee-table books, greeting cards and brochures.
Nexglosser is said to provide enhanced image quality and a laminate-like gloss for higher impact of marketing material.
Kodak explained that harnessing the power of litho printing with the versatility of digital print is the ideal combination for litho printers to integrate both technologies to their advantage.
Whether it is documents that are printed part-litho and part-digital to add the variable data element or whether it is doing short run trials of jobs that could later be run on a litho press, Kodak claimed it has the expertise and the software drivers - through its Prinergy workflow system, for example - to allow printers to increase business opportunities by adding digital to their range of services.
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