Product category:
Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: Kodak Graphic Communications Group
Edited by the Printingtalk Editorial
Team on 06 November 2006
New Marketing Boss For Kodak's Pre-Press
Products
Eastman Kodak Company named Jon Bracken as vice president of marketing and channels, workflow and pre-press equipment (WPE) for its Graphic Communications Group (GCG).
Eastman Kodak Company named Jon Bracken as vice president of marketing and channels, workflow and pre-press equipment (WPE) for its Graphic Communications Group (GCG) In his new role, Bracken is responsible for all WPE marketing initiatives, including product launches, advertising, branding and customer development
This article was originally published on Printingtalk on 1 Aug 2008 at 8.00am (UK)
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Kevin Joyce, who has been appointed as chief marketing officer at Kodak's Graphic Communications Group, believes that the printing industry needs to take a fresh look at how it markets itself.
Judi Hess, general manager and vice president of workflow and pre-press equipment at Kodak GCG, commented: "Jon is a proven leader and brings the industry experience and knowledge needed to help our customers grow their businesses.
In this position, we will rely on Jon's insight in to customer needs to ensure we develop the best systems for driving efficiency and expanding services." Bracken most recently served as director of product management for Unified Workflow Solutions.
Prior to that, he spent the last 16 of his 21 years in the graphic communications industry in various product management and marketing roles within the former Creo organisation, including leadership positions in the workflow, computer to film and computer to plate businesses for Scitex in Europe.
"This is a tremendous opportunity for me to help create more value and awareness for Kodak products with our customers," said Bracken.
Bracken holds a degree in electronic engineering from the University of Northumbria in the United Kingdom.
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