Product category:
Inkjet, Laser, Digital, Thermal, Graphics, Wide Format Printing Systems
News Release from: Kodak Graphic Communications Group | Subject: VX5000 printer
Edited by the Printingtalk Editorial
Team on 23 September 2004
First US DM Provider To Offer Continuos
Inkjet
Transcontinental CC3, one of the fastest-growing direct marketing services providers and printers in the United States is fully operational with Kodak Versamark's VX5000 printer.
Transcontinental CC3, one of the fastest-growing direct marketing services providers and printers in the United States is fully operational with Kodak Versamark's VX5000 printer It makes Transcontinental CC3 the first direct marketing services provider to offer the VX5000 continuous inkjet printing system to direct marketers
This article was originally published on Printingtalk on 1 Aug 2008 at 8.00am (UK)
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With a claimed capacity of up to one million impressions per day, the VX5000 is an integrated digital printing system capable of producing 100 percent variable data in black, highlight color and process colour said Versamark.
The VX5000 system is designed for custom personalised marketing materials using multiple versions.
For direct marketing applications it is claimed to help Transcontinental CC3 blend traditional litho printing and personalisation in a high-speed process that can be customised.
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"This move represents an investment in emerging digital technology that delivers a cost advantage to our clients.
As higher degrees of personalisation and targeting become increasingly important, the flexibility that this system offers makes it an attractive option for direct marketers seeking the highest possible ROI on their campaigns with short runs and multiple-version programs," said Don McKenzie, president of Transcontinental CC3.
Versamark pointed to a 2004 study, 'The Future of Direct Mail,' commissioned by the Graphic Arts Marketing Information Service (GAMIS) that cites that marketers are expected to employ variable content to deliver more personalized and customized direct mail.
As a result, the study said, demand for digital printing and variable imaging will intensify.
By 2010, digital printing is expected to grow to more than 40 percent of all commercial printing industry revenue, reaching a projected $58 billion, according to a 2003 report issued by the Graphic Arts Technical Foundation (GATF).
"Transcontinental CC3 is clearly at the forefront of the merger of direct mail, customer databases, customer relationship management and digital printing," said Kazem Samandari, executive vice president of global sales and marketing for Kodak Versamark.
"The VX5000 systems are designed as the digital printing foundation of these programmes, delivering high productivity, flexibility and business color quality through our proprietary continuous inkjet technology," he added.
He said that the Versamark VX5000 system also offers increased creative flexibility as well as variable graphics, color and personalization with ability to provide flexible colour options, high printing speeds, flexible configuration, blended solutions and multiple finishing options.
Transcontinental CC3 is said to be the only provider in the industry to offer a U S based multiple-facility production model with full-service litho printing, laser personalisation and fulfilment services in major metropolitan centres in the east, west and central United States.
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