Product category:
Inkjet, Laser, Digital, Thermal, Graphics, Wide Format Printing Systems
News Release from: Kodak Graphic Communications Group
Edited by the Printingtalk Editorial
Team on 18 August 2005
Kodak Versamark Appoints European
Marketing Man
Kodak Versamark, part of Kodak's Graphic Communications Group, has appointed of Robert Koeckeis as director of marketing for Europe.
Kodak Versamark, part of Kodak's Graphic Communications Group, has appointed of Robert Koeckeis as director of marketing for Europe In his new role, Koeckeis will lead the Kodak Versamark in-house marketing team to develop and implement marketing directives to support the complete range of Kodak Versmark products and services in Europe, including the V-series and D-series systems and application software
This article was originally published on Printingtalk on 1 Aug 2008 at 8.00am (UK)
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He reports to Itzhak Savariego, the chief operating officer of Kodak Versamark Europe.
The company said that Koeckeis provides extensive know-how of the high-speed print market.
Prior to joining Kodak Versamark, Koeckeis directed European marketing and sales at Printsoft Systems, handling positions of increasing responsibility over a 15-year period.
Itzhak Savariego said: "Robert brings a wealth of knowledge in marketing expertise and will be instrumental in developing the commercial strategy to jumpstart our next growth phase in Europe.
He will work in tandem with Monteen Jones, who has been a driving force in our European marketing and communications programmes." Educated as a technical engineer, one of Koeckeis's immediate objectives is to help Kodak Versamark's customers educate their customers about the affordability and strategic advantage of mass production in colour.
Koeckeis said: "In October we will present roundtable seminar programs, hosted at our customers' premises throughout major cities in Europe and explain how innovative direct mailing applications can effectively integrate colour for high-impact variable mailing or transactional documents.
We want to bring the colour definition in to the production market, showing that it's easy and cost-effective to create colour mailings from scratch." He added that he intends to extend the company's current success via the development of a Host-2-Post workflow that encompasses data input through final envelope output.
He will also focus on expanding the company's sales and distribution efforts in Eastern Europe and Russia.
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