Product category:
Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: Kodak Graphic Communications Group
Edited by the Printingtalk Editorial
Team on 20 March 2007
Kodak Webinars Explain Value Of
Transactional Mail
Kodak said its transpromo expert will educate print providers on the value of the emerging communications system in a series of webinars this year.
Kodak said its transpromo expert will educate print providers on the value of the emerging communications system in a series of webinars this year The webinars, titled 'Webex guide to transpromo', will be hosted by Pat McGrew, EDP, director of transaction industry marketing and inkjet printing solutions at Kodak's Graphic Communications Group
This article was originally published on Printingtalk on 1 Aug 2008 at 8.00am (UK)
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They will take place on the third Thursday of every month at 11.00am Eastern time (USA).
Kodak said that a print communications system that gained popularity in 2006, transpromo communications utilise transactional documents to deliver promotional messages.
Pat McGrew said: "Bills, statements and other transactional documents, by their nature, have a captive audience and provide an ideal opportunity to tailor messages based on a consumer's interests, preferences and patterns.
Incorporating personalised colour variable data in to bills and statements creates a customer communication piece that gets attention and causes action.
Each webinar will cover a new aspect of transpromo to help print providers take advantage of this new system." Kodak added that marketers are better able to reach customers by adding colour to documents and building personalised and customised communications, allowing for business growth opportunities.
Advances in digital technology take the advantages of quality colour printing even further by enabling the efficient, streamlined production of targeted mailing, rather than mass communications.
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