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Product category: Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: Kodak Graphic Communications Group | Subject: Kodak Approval NX
Edited by the Printingtalk Editorial Team on 31 January 2005

Digital Proofs Show Jobs As They Will Be
Printed

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McGurk Studios is the first UK firm to commission KPG's next generation digital halftone proofing system - the Kodak Approval NX digital proofing system.

McGurk Studios is the first UK firm to commission KPG's next generation digital halftone proofing system - the Kodak Approval NX digital proofing system The installation follows McGurk Studios' earlier investment in KPG's Real Time Proof for web-based, high-resolution collaborative proofing and approval management

Combined, the proofing products enable McGurk Studios to offer its customers the latest digital proofs that capture and stimulate production processes with press-predicted results, as well as significantly reducing job turn around times said KPG.

The Kodak Approval NX system will help McGurk Studios achieve brand consistency across complex designs, colours, processes and substrates, with accurate results.

In addition, press consistency can be guaranteed by the system through accurate colour density and dot gain.

The machine produces contract quality packaging and commercial proofs so precise, they can match the quality of output from a press claimed KPG.

Commenting on McGurk Studios purchase, Jon McCarthy, the company's managing director said: "This investment will totally revolutionise the digital proofing services available at McGurk Studios by enabling our clients to view visuals that truly represent how the printed job will appear." McCarthy also feels the company's customers will gain ultimate confidence in digital colour proofing once they have witnessed just what Kodak Approval NX is capable of.

He added: "We were particularly impressed with the speed and accuracy of the machine at matching special colours and illustrations.

Our investment will also help us improve internal workflow systems, whilst maintaining a high level of service and quality standards." Kodak Approval NX incorporates rapid recipe colour technology.

It generates spot, speciality and metallic colours, making it suited to the specific demands of corporate and brand identity work believes KPG.

It captures and demonstrates the exact appearance of the final printed package because it can image on to a variety of different substrates such as paper, card, plastics, shrink film and metalics.

Substrate thickness can vary considerably without affecting speed or quality, achieving consistent and reproducible results.

The system also supports high brilliance, fluorescent coloured inks using dry, laser-imaged fluorescent donor materials.

With a claimed throughput of up to 24 A4 proofs per hour, the system is suitable for thermal digital halftone colour proofing among packaging converters and commercial printers.

David Croft, KPG's product marketing manager for colour proofing, commented: "The machine is extremely sophisticated and enables creative agencies, packaging converters and print specifiers to produce high-quality and realistic proofs and packaging mock-ups, easily, quickly and cost-effectively.

We are looking forward to continued interest in this next generation product.".

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