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Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: Kodak Graphic Communications Group | Subject: Kodak Colorflow
Edited by the Printingtalk Editorial
Team on 24 August 2006
Kodak Colorflow enables predictable
colour
From packages on supermarket shelves to advertising received via magazines or flyers, media consumers and the marketers who serve them demand high quality colour.
In fact, consumers in today's technology driven economy expect premium colour in every aspect of their lives For print providers, a profession steeped through the years in the rigors of reproducing precise, consistent color, setting colour expectations and delivering on those promises are more challenging and important than ever
This article was originally published on Printingtalk on 1 Aug 2008 at 8.00am (UK)
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To help ensure streamlined connectivity, improved predictability and reduction of errors in the delivery of color, Kodak has created the Kodak colorflow technology architecture.
By seamlessly communicating, controlling and confirming color across multiple devices, colorflow technology helps printers optimise color reproduction, increase efficiency, enhance quality control, improve cycle times and lower costs.
"Customers who previously may have been somewhat forgiving about color now insist on perfection every time," said David Zwang, Principal Consultant, Zwang Consulting.
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"Printers want solutions that acknowledge that professionals involved in developing and producing creative content don't work in isolation but are part of an end to end workflow".
"The challenge comes in now, for example, when decisions about colour are made by a designer and customer using output from a laser printer, and the print provider is expected to match the colour using a completely different technology".
"A technology architecture that works throughout the workflow and across multiple devices is critical to efficiently reproducing color." Products currently enabled by colorflow technology include Kodak Prepare software, the Kodak prinergy workflow system, the Kodak nexpress 2100 and 2500 digital production color presses, the Kodak verisdigital proofer, Kodak insite with matchprint virtual software and Kodak matchprint inkjet proofers.
The number of solutions enhanced by the colorflow technology architecture will continually grow.
The Kodak approval digital imaging system, Kodak profile wizard software and Kodak pressproof software are among the products planned for the colorflow portfolio in 2007".
"The Kodak colorflow brand represents a set of technology solutions, color expertise, and operational guidelines to help streamline and simplify the process of specifying and reproducing colour," said Jeff Hayzlett, Chief Marketing Officer, Kodak's Graphic Communications Group".
"By taking the guesswork out of the colour process, reducing the possibility of operator errors, streamlining connectivity among various devices and elevating color quality, colorflow technology can help drive productivity and profitability." To become a part of the colorflow portfolio, products must meet specific criteria.
These requirements ensure that Kodak solutions work seamlessly, making it much easier to deliver consistent color on different types of devices in distributed locations.
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