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News Release from: Kodak Graphic Communications Group
Edited by the Printingtalk Editorial
Team on 20 June 2007
Kodak Marketing Boss's Lifetime
Achievement Award
Innovative approaches to sales and marketing have contributed to Kodak Graphic Communications Group's Jeffrey Hayzlett winning the Frost and Sullivan 2007 lifetime achievement award.
Hayzlett, Kodak GCG's chief marketing officer and vice president, will receive his award during the eighth annual sales and marketing 2007, East MindXchange from July 22-25 The award acknowledges the recipient's management, vision and dedication to making a difference in his or her industry and marketing leadership within their organisations
This article was originally published on Printingtalk on 1 Aug 2008 at 8.00am (UK)
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Nominees are determined by Frost and Sullivan research analysts who nominate leaders from the industries in which they specialise.
Nominations are based on length of time in the industry, depth and breadth of expertise, contribution to the company, industry innovation, leadership, impact and leading a company with yearly growth.
The Frost and Sullivan chairman and board make the final selections.
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Hayzlett joined Kodak as chief marketing officer of the Graphic Communications Group in April 2006.
He leads all marketing activities for GCG, including product positioning, segment marketing, branding, marketing communications and customer development.
Hayzlett has nearly 25 years of international marketing, sales and customer relations management experience in the graphic communications industry.
Most recently, he served as president and chief executive officer of the Hayzlett Companies.
Last year, Hayzlett discussed Kodak's digital transformation at the Canadian Marketing Association's 2007 national convention and trade show, effective marketing through variable data at The Conference on Marketing, 2007 DMA Leadership Forum and 2007 Print Oasis.
He also explored new techniques that further strengthen the value of print as a highly effective communications medium on a co-panel at the 2007 National Postal Forum.
Hayzlett is currently a member of the board of directors of the Business Marketing Association (BMA) and is also a part of Contract Packaging Association, Sales and Marketing Executives International (SMEI) Foundation for Marketing Education, Pi Sigma Epsilon National Education Foundation, Printing Industries Centres Insurance (UK), Public Relations Society of America (PRSA) and Printing Industry of America PrintPAC.
Frost and Sullivan's director of production events division, Caryn Brown, said: "Jeff Hayzlett has distinguished himself as a passionate promoter of print and most recently helped Kodak strengthen its market position in the graphic communications industry.
With innovative approaches to sales and marketing and the results he's achieved over the years, Jeff exemplifies all of the best qualities of a savvy B to B marketer." Hayzlett commented: "I'm honoured and humbled to receive this tremendous award, which reflects the outstanding colleagues and customers I've worked with over the years." Frost and Sullivan is a business research and consulting firm that offers market analysis, market research and reports.
It has 26 global offices with more than 1,500 industry consultants, market research analysts, technology analysts and economists.
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