Product category:
Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: Kodak Graphic Communications Group
Edited by the Printingtalk Editorial
Team on 25 September 2007
Kodak and MindFire Forge Multi-Channel
Plans
MindFire has announced an agreement with the Print On-Demand Solutions (PODS) Group, an independent unit of Kodak's Graphic Communications Group, to optimise personalised direct mail campaigns
The goal of the partnership is to combine the power of personalised direct mail campaigns with Personalised URLs and landing pages for better conversion of prospects, detailed response profiling, and in-depth tracking of campaign results Look Who's Clicking Software, MindFires flagship product, is a robust web based software program that automates the creation, management, and tracking of Personalised URLs and VIP Landing Pages, as well as automated follow-up email, lead distribution and real-time reporting
This article was originally published on Printingtalk on 1 Aug 2008 at 8.00am (UK)
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Look Who's Clicking Software tracks the response and all online activity, gathering information about the recipients' preferences, automatically routing leads to the appropriate sales person via email, and generating powerful real-time reports that provide immediate insight into the effectiveness of the campaign.
"Look Who's Clicking Software is sophisticated, comprehensive software that provides an excellent solution for users of the Darwin Software who want to execute cross-media campaigns", said Gershon Alon, director, On-Demand Applications, PODS Group.
"It complements the direct mail capabilities of the Darwin Application by covering all the online interaction with potential customers".
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"And it is fully scaleable to fit any campaign length and budget".
The Darwin VI Authoring Tool is a professional Variable Data Printing (VDP) application that enables the creation of full-colour personalised prints that are completely customisable for each recipient.
The power of Darwin VI Authoring Tool lies in its easy to use workflow and automated features, enabling users to produce complex 1:1 marketing campaigns quickly, efficiently and economically.
Any element can be dynamic - text, images, colours, charts, barcodes and even entire layouts.
"The highly relevant variable data direct mail campaigns enabled by Darwin Authoring Tool are a natural fit for Personalised URLs and landing pages", said Carolyn Valiquette, executive vice president of MindFire.
"Once you get the audience's attention by speaking directly to them in the printed piece, it's even more important to continue that personal conversation online, especially since so many people prefer to respond online these days".
"The combination of Darwin Software and Look Who's Clicking Software offers a powerful multi-channel solution to increase the effectiveness and ROI of all direct mail campaigns".
The tight integration between MindFire Look Who's Clicking Software and Kodak Darwin Software enables users to create cross media campaigns.
Darwin Software automates the process of the PURLs acquisition by using LWC's API.
The software communicates the job's database to Look Who's Clicking Software server, gets back the PURLs and stores them with the original customer data, adding PURLs to the printed job (within Darwin Software) like any other VI element.
With Look Who's Clicking Software, the personalisation capabilities of the Darwin VI Authoring Tool extend beyond printing to Personalised URLs and customised web pages that help convert more direct mail recipients into qualified leads that generate sales.
By complementing the VDP capability of Darwin Software with Look Who's Clicking Software, users of the Darwin Tool can create personalised direct mail, leading recipients to respond to their unique, personalised VIP Landing page and providing the respondent with a more relevant online experience.
President of Graphics West, Jere Ames-Johnson confirms, "With these two powerful tools, Darwin VI Authoring Tool and Look Who's Clicking Software, we are seeing better results".
"We did not need to change anything in our workflow and the programs run very smoothly together, increasing our time to market and providing a valuable end-to-end solution for our clients".
A web based Campaign Dashboard provides users of the Darwin VI Authoring Tool with real-time results and analytics.
These multi-channel campaigns generate higher response rates and convert more direct mail recipients into qualified prospects and valued customers.
A special offer has been created for those who purchase both the Darwin Software and the Look Who's Clicking Integrated Marketing Campaign Software Suite.
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