Marketmover service helps print companies grow

A Kodak Graphic Communications Group product story

Edited by the Printingtalk editorial team Dec 12, 2008

Twenty printing companies from 11 countries have gathered at Kodak's European headquarters in La Hulpe, Belgium, to examine ways to grow their businesses.

The event formed part of Kodak's Marketmover Service, which is designed to provide customers with support, resources, tools and consultancy in business planning, sales and marketing.

They were considering such methods as online marketing, business planning and drawing up communication projects for customers.

The programme at La Hulpe comprised 15 speakers, including Charles Crouch, lecturer in e-business at Boston University in Brussels, who provided tips on how to market a print business online, and Gorka Goikoetxea from One-to-One Marketing ND Communication, who spoke about how the Marketmover Service helped his company to achieve success in personalised book publishing.