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Inkjet, Laser, Digital, Thermal, Graphics, Wide Format Printing Systems
News Release from: Express Print Solutions | Subject: Printing the Future Programme
Edited by the Printingtalk Editorial
Team on 28 February 2007
Improving Digital Printing Marketing At
Northprint
Xerox Premier Partner, Express Print Solutions (EPS) is using Northprint 2007 to introduce its printing the future programme to the graphic arts market in the UK.
Xerox Premier Partner, Express Print Solutions (EPS) is using Northprint 2007 to introduce its printing the future programme to the graphic arts market in the UK The company said its printing the future programme - which will be introduced on stand 404 in hall M at Northprint - is a targeted three-part training module
This article was originally published on Printingtalk on 18 Apr 2006 at 8.00am (UK)
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It is said to be designed to help its digital press customers refine and improve the marketing of their digital printing services to ensure they can maximise their investments in digital printing technology.
Dale Needham, managing director of Express Print Solutions, said: "At Northprint this year, we'll be officially introducing our unique printing the future concept .
Our Printing the Future programme combines all the great advantages of Xerox's digital technology with our own bespoke marketing training workshop for marketing and selling digital print which has been developed especially for our customers." He added: "Printing the Future is a big part of our drive to continue to provide a comprehensive after-sales support service to our digital print customers.
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Whilst we know digital printing technology can add real value to commercial printing companies and in-house corporate print operations, we also recognise that for most businesses, investing in new digital printing technology is a major decision.
It has the real potential to transform the way a company does its business, but for many it's also a new and unfamiliar world from both a technology and marketing perspective." In addition to launching the printing the future programme, Express Print Solutions will be using Northprint to demonstrate a range of Xerox digital printing technology on the stand, including a Xerox Docucolor 250 digital printer, as well as a range of personalisation, workflow and job estimation software.
Continued Needham: "As the key show for EPS this year, our team will be at Northprint in force, offering some very competitive deals on the latest Xerox digital imaging technology.
Visitors to the EPS stand will also be able to learn about our new EPS Digital Print Feeder Programme, which offers printers the opportunity to test the water by initially investing in a second-hand Xerox digital colour press through us." He explained: "We have had a very successful two years since its official company launch at Northprint 2005, so it's great to be coming back to the show with a large installation base, a strong, recognised brand and a growing range of products and services to offer the market.
We see our attendance at Northprint as a key component of our strategy to significantly increase our presence in additional regions right across the north of England this year and further raise the profile of the Express Print Solutions brand and our range of innovative services and Xerox products in the market place.".
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