Product category:
Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: Exstream Software UK Limited | Subject: Enterprise software
Edited by the Printingtalk Editorial
Team on 18 April 2008
Software Enhances Transpromotional
Direct Mail
Transpromotional marketing systems for UK direct marketing print group Communisis will be provided to UK customers by Exstream Software by HP.
Together, the companies will provide a complete system that is claimed will allow financial services and utility companies to communicate targeted, relevant messages to their customers and benefit from transpromotional opportunities Communisis will utilise Exstream's enterprise software to drive its direct marketing and transactional businesses
This article was originally published on Printingtalk on 15 May 2007 at 8.00am (UK)
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Exstream commented that Communisis has long been a leader in direct mail, having grown its statement and bill outsourcing business significantly over the last two years.
Communisis' chief executive officer, Steve Vaughan, said: "We're building a range of services that help make our customer's marketing communications more profitable and provide business process improvement.
Investment in the right technology, skills and partnerships is the key to successful business.
Our significant investment with Exstream Software by HP underscores our commitment to develop our transpromotional services in the UK.
This shows our commitment to build profits based on technology and services, as well as manufacturing and sourcing." Liz Cannon, the group manager of Northern Europe, Middle East, and Africa (EMEA) distribution for Exstream Software explained: "Communisis is uniquely placed.
The company has a great reputation within direct marketing and is developing in to the transactional market in a significant way." She added: "Communisis has important leadership knowledge around managing client communication processes and a strong practical capability in managing complex mailings.
Together, I believe Exstream and Communisis can offer the market a more innovative approach to helping clients communicate more effectively across multi-channels.".
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