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Product category: Printing Trade Organisations - including Allied Industry Bodies
News Release from: The Freedonia Group
Edited by the Printingtalk Editorial Team on 23 March 2004

Smart Labels Usage Set For Big US Growth

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According to a new study from The Freedonia Group, the US smart label market will expand by 14% annually up until 2007.

According to a new study from The Freedonia Group, the US smart label market will expand by 14% annually up until 2007 By 2012, demand will surpass 30 billion units, worth over $1.2 billion

Smart labels will penetrate both existing and new labelling applications.

Supply chain management applications will account for one-quarter of smart label demand, reaching 7.6 billion units by 2012.

The best figures are expected in the RFID label segment, whose size will nearly triple each year from a small 2002 base.

Initially, opportunities will exist in labelling mail and packages, crates and pallets, airline baggage, library books, and military assets.

Over the longer term, falling prices, greater economies of scale, technological advances and establishment of uniform RFID communications standards will support the development of additional market segments.

However, consumer privacy concerns will remain a major hurdle, especially in the key retail segment.

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