Product category:
Screen Printing Systems and Materials
News Release from: FESPA
Edited by the Printingtalk Editorial
Team on 01 March 2004
FESPA 2005 Exhibitor Conference Success
FESPA has successfully completed the first of its exhibitor steering group meetings in advance of next year's exhibition in Munich.
FESPA has successfully completed the first of its exhibitor steering group meetings in advance of next year's exhibition in Munich Held at the headquarters of Saatiprint, in Italy, the steering group brought together both senior FESPA and ESMA executives, together with a number of companies who have booked to exhibit at FESPA in June 2005
This article was originally published on Printingtalk on 12 Apr 2004 at 8.00am (UK)
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Because of demand, The Federation of European Screen Printing Associations (FESPA) has increased the amount of floor space at its 2005 exhibition, with a fourth hall at the Munich Exhibition Centre.
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For the first time in the exhibition's history, FESPA 2005 - to be held in Munich (Germany) next June - will include a series of free seminars and workshops.
FESPA has initiated the steering group committee to involve exhibitors in the development of the show itself and to gain an insight into their needs and individual objectives from attending.
"The opinions and feedback from our exhibitors is something that we value as paramount to our organisational plans," said Frazer Chesterman, FESPA exhibition director.
"We are committed to involving our exhibitors in the crucial planning and development of the exhibition and considering their interests and ideas at this stage helps us immensely in ensuring we deliver on their expectations next summer," he added.
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Amongst the topics discussed at the meeting were FESPA's marketing and communications plan for the show and the various elements of the continuing promotional campaign.
This is aimed at maintaining the growth of technology areas in industrial, glass, ceramic applications, as well as continuing to attract visitors from certain growth geographical regions.
Jane Cedrone, marketing communications manager at wide format printer manufacturer Vutek, is enthusiastic about the latest initiative from FESPA's organisation team.
The company is a platinum sponsor of FESPA 2005 and steering group member.
Said Cedrone: "It's encouraging to know that there is a genuine commitment from FESPA to ensure the right kind of traffic visits FESPA 2005.
Vutek is targeting customers in several regions in particular and the organisers are actively focussing on these areas as part of the ongoing promotional campaign." Cedrone, who also holds a committee position for other industry exhibitions, welcomed the particular emphasis from FESPA to involve exhibitors in the development of the show.
"While, most exhibition organisers will operate a committee group of some form, the feeling here from the outset, was that our contribution and input is being listened to and is actually helping to shape the show," added Cedrone.
Tony Atkinson, European marketing communications manager at global inks supplier, Sericol, echoed those sentiments.
He explained: "Although other shows might tell exhibitors about the marketing opportunities available, this is the first time our opinion of such opportunities and ideas for others has been consulted. Request free introductory details about products from FESPA ...
We exhibit all over the world but have never before been asked to provide input that is then fed back into the organisational machine of the show itself.".
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