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Product category: Printing Trade Organisations - including Allied Industry Bodies
News Release from: FESPA | Subject: Wide Survey market research report
Edited by the Printingtalk Editorial Team on 12 March 2008

Digital Printing Can Double Turnover For
Firms

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Companies that own digital printing equipment have double the turnover of printing firms that have no digital systems, according to new research released by FESPA.

The research also revealed that whilst the digital printing market is poised to grow 7.5 per cent annually, because less than 50 per cent of survey respondents have digital wide format printing, there is a significant opportunity for wide format digital printing equipment growth That is reinforced, according to the report, because 57 per cent of those companies surveyed indicated that they plan to invest in a new wide format printer in the next 12 months

FESPA's Wide Survey is its pan-European research in to the digital wide-format printing, conducted in association with Infotrends, and is now available.

Digital production makes up EUR13.17 billion of the total European printing market, which is valued at EUR25.6 billion said FESPA, which added that the overall aim of its research was to determine the state of the wide format graphics market in Europe and to try to measure the outlook for businesses in the sector on a number of levels.

The organisation said that 400 respondents in 66 countries across six continents participated in the survey.

The report measures digital print's penetration in to the screen printing market segments, whilst it identifies the leading technology types in those markets and provides information on purchasing plans and printing volumes.

The research also provides perspectives on the opportunities and challenges facing the European screen and digital wide format printing markets.

Marcus Timson, Corporate Communications Director, FESPA comments: "As an association, it's vital for us to have our own, robust data to better understand the digital marketplace and in turn the concerns and motivations of the FESPA community.

FESPA's aim is to support members and the wider global imaging community and provide them with access to high quality information.

The Wide Survey research will help us devise and provide educational and knowledge-sharing initiatives that are genuinely beneficial to today's printers and help enable them to plan successful business strategies for the future." Timson will hold an interactive question and answer session on the Wide Survey at the FESPA Digital Printing Europe 2008 exhibition in Geneva (Switzerland) from April 1 - 3 as part of the Showcase Theatre line-up on April 2.

The organisation added that the session will give visitors the opportunity to discuss key areas of business development in the digital printing industry, principal commercial and technological concerns, main growth applications, investment in digital output and workflow technology and the future of the industry.

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