Product category:
Printing Trade Organisations - including Allied Industry Bodies
News Release from: FESPA | Subject: FESPA Mexico World Expo
Edited by the Printingtalk Editorial
Team on 02 April 2008
FESPA Buys Mexican Screen And Digital
Print Show
FESPA has extended its global exhibition business by buying Imageworld event, which will be staged in Mexico City from August 21 - 23.
The exhibition has been acquired from ST Media Group International and FESPA said it is aiming to expand the event under the new brand of FESPA Mexico World Expo FESPA said that Imageworld has established itself over the past decade as Mexico's leading trade show for the sign making, screenprinting and digital imaging industries
This article was originally published on Printingtalk on 12 Apr 2004 at 8.00am (UK)
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FESPA has now assumed complete responsibility for all sales, marketing and operations of the event, although ST Media will remain involved with the show in a consultative capacity over a five-year period.
The show, which will run to its original schedule in August under the new FESPA Mexico World Expo brand, already has 3,100 square metres of allocated space, with bookings from Canon, EFI Vutek, Fujifilm Sericol, Gandinnovations and HP.
FESPA said that its first move has been to expand the available floor space by 25 per cent to accommodate demand from first-time exhibitors and to reinforce its investment in promotional activity to attract the highest calibre audience of decision making visitors to the event.
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FESPA's managing director, Frazer Chesterman, commented: "In recent years, in response to clear demand from the marketplace, FESPA has demonstrated a commitment to expanding our event portfolio in to strong emerging markets.
These include, for example, the successful launches of FESPA India and its digital spin-off, and the forthcoming FESPA Asia-Pacific event." He continued to explain: "Demand for wide format print is booming in Mexico.
The economic and political landscape is more stable than ever and the time is right for FESPA to branch in to the region.
Imageworld has established itself as a successful forum for the Mexican imaging market.
Now, our ambition is to expand the show, appealing to a broader community of screen printers, signmakers and digital print service providers, as well as textile and garment manufacturers in Mexico and the wider Latin American market." FESPA Mexico World Expo will be coordinated by FESPA event manager Michael Ryan, who has been pivotal to the growth of FESPA's shows in Europe and in other emerging markets, such as India, said the organisation.
Ryan is said to have contributed to the growth of the FESPA exhibitions, including a sell-out FESPA Digital show in Europe and seen two successive Indian events to fruition.
The last international FESPA event in Berlin in June 2007 attracted a claimed record-breaking 24,232 visitors, including 300 from Latin America.
Ryan will be supported locally by Humberto Garcia, ST Media's local representative for the show, who will continue to handle Latin American advertising sales for Signs of the Times and Screen Printing en Espanol, a publication for the signage and graphics industries in the region.
Ryan and Garcia will also have the support of FESPA's exhibition organising team in the UK.
FESPA board member Ricardo Rodriguez Delgado will adopt an ambassadorial role for FESPA in the region, with a focus on cultivating relationships with the printing community in the region, including trade bodies, vendors, distributors and service providers.
A former president of FESPA, he has been involved with the organisation and its Iberian associations for a number of years.
Tedd Swormstedt, president of ST Media Group International, said: "We believe FESPA brings a number of critical strengths to this show that will enable it to grow significantly in the future under its new identity.
FESPA is very well positioned to build the international representation at the show and expand the breadth of imaging technology displayed there.
We are very pleased to be working with FESPA in our continuing efforts to provide information to Latin American signage and imaging professionals, a market we have served for 15 years." FESPA added that revenues from its events are reinvested in a programme of educational and training initiatives, seminars, conferences, industry summits and publications to support screen and digital print companies.
The programmes are provided through FESPA's network of member associations and associate members, which currently covers 34 individual countries.
Frazer Chesterman commented: "Feedback from vendors and print service providers tells us that there is a need for a world-class event in Latin America, which brings together global brands and local distributors, whilst providing a showcase for innovation and a forum for learning and knowledge sharing.
We look forward to working with ST Media and its titles to develop and provide a stronger and expanded FESPA Mexico World Expo event.
Beyond that, we see FESPA playing a key role in the positive development of this sector in Mexico and more widely in Latin America for many years to come.".
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