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Product category: Print Finishing (Binding, Folding, Inserting, Stitching, etc.)
News Release from: GBC Commercial Laminating Solutions Group
Edited by the Printingtalk Editorial Team on 16 April 2007

GBC Unveils New Systems Sales Focus At
FESPA

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GBC Commercial Laminating Solutions Group will elaborate on its recent restructuring and increased emphasis as a systems-selling specialist during FESPA, held in Berlin from June 5 - 9.

Andre Hilkins has been appointed GBC's field service coordinator and will be available during FESPA to answer questions Hilkins is the main contact person at GBC for field service enquiries about equipment-issues, training and consulting propositions

Giel Klinkers, GBC's director of sales and marketing in Europe, commented: "GBC earned its reputation as a leading supplier of hot and cold laminators and hot and cold laminating films, and our ability to offer a range of laminators for every use.

But GBC-Professional has a very extensive portfolio and it's continually expanding." He added: "Listening to the needs of the market, combined with a commitment to innovation and optimisation, has resulted in a wide range of very specialised products for specific applications.

GBC's new emphasis will be to provide expanded system selling and after sales support to enable its customers to realise increased productivity and returns on investment." Klinkers explained that GBC's service approach goes beyond pure sales and exploits the company's corporate research adn dvelopment group of more than 30 people, its technical knowledge and its global manufacturing capabilities.

He continued: "We can offer the know-how and support that customers need to use the right techniques and consumables for a specific application.

Customers can gain optimal use of our products for their specific applications and benefit from increased quality standards.

This servicing strategy increases customer satisfaction and will drive our continuing sales objectives.

GBC will be investing significant resources to increase its customer-based services.".

GBC Commercial Laminating Solutions Group: contact details and other news
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