Product category:
Print Finishing (Binding, Folding, Inserting, Stitching, etc.)
News Release from: GBC Commercial Laminating Solutions Group
Edited by the Printingtalk Editorial
Team on 19 December 2007
Laminating Systems Sales Drive Gets New
Leader
To drive the sales of commercial laminating systems GBC Commercial Laminating Solutions Group has appointed Arnout Janssen as marketing manager EMEA for commercial laminating solutions.
GBC said that Janssen will drive all marketing for the Commercial Laminating Solutions group and will work with sales and marketing director Giel Klinkers, who oversees the company's Digital Printing Finishing Division The company said that Janssen has 20 years of international experience in sales, marketing and general business management
This article was originally published on Printingtalk on 6 May 2004 at 8.00am (UK)
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Janssen worked as market director at Sanitec Benelux, where he was responsible for the development and implementation of the corporate marketing and sales strategy.
Whilst at Royal Mosa, a Dutch manufacturer of ceramic tiles, he drove the company's marketing communication strategy in business-to-business and consumer-to-consumer markets.
He received an award in 2004 for best innovative communication design.
He has a master's degree in marketing and completed a variety of courses in business education and communications.
Janssen commented: "I intend to use my experience in marketing and communications to increase GBC's market share, as well as to raise the communications we direct to our customer base.
Leading up to Drupa 08, customer communication is a key facet to ultimately growing customer satisfaction levels.
The demand for paper and finishing techniques has expanded worldwide, especially in commercial and packaging printing." He continued: "As an equipment and consumables supplier to the print and media industry, GBC is responding to new demands by offering not just machines, but also the option of in-line finishing, along with the appropriate media.
At Drupa 2008, we will be introducing products and services in line with market trends and I want to ensure that it is supported with the appropriate strategic marketing and communications response." Rob Haring, GBC's general manager, added: "GBC is firmly set to continue its business growth in finishing systems.
Arnout strengthens our marketing team with extensive experience in marketing communications and he will be a key driver in motivating our sales team and implementing our overall business objectives.".
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