Benelux Office Expands Global Localisation

GMG the developers and marketers of colour management and proofing systems, is to open an international office in Benelux.

GMG the developers and marketers of colour management and proofing systems, is to open an international office in Benelux, where sales, support, training, marketing and communications operations will be centralised for the Benelux countries (Belgium, Netherlands and Luxemburg), as well as Scandinavia, Middle East and Africa.

Jo Maessen has been appointed area manager to lead business development in those market regions.

"Jo Maessen is an experienced professional who has worked in the graphic arts industry for over 15 years.

With manufacturing and distribution experience for companies such as EFI-Best, Perfectproof, Epson and HP, Jo brings excellent market know-how and is an ideal person for this task.

Our team is fortunate to obtain someone with his skills.

We look forward to successfully building another subsidiary dedicated to a local market.

This is a further step of localisation based on our strategy to extend the excellent reputation GMG has in many European countries to a global stage," said Jawdatt Mawassii, vice president of sales and business development at GMG.

Mawassii, who considers worldwide growth via specialised market presence a key factor for success, has established five GMG subsidiaries - in Asia, France, Spain, UK and the US - since mid 2003.

"I am excited to play a part in GMG's expansion process.

GMG is renowned for its colour management, proofing and colour conversion software.

It is in use by the world's leading printers, publishers and converters.

However, local presence in terms of communications and training, service and support is essential for success.

GMG's continuing product diversification, localisation and scalability are basic elements that will strengthen this expansion.

Our first tasks are to establish sales channels in the various countries.

For example, we are now beginning to organise a professional dealer channel in Benelux.

Distribution or dealer networks will follow soon in the other regions," said Maessen.

Although it will take one or two months before the Benelux office is completely operational, Maessen has already begun the process of developing GMG distribution and dealer channels.

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