Product category:
Direct Mail Printing and Services
News Release from: GI Direct
Edited by the Printingtalk Editorial
Team on 22 January 2007
Direct Mail Firm Shapes Up For Complete
Service
Graphic Inline, the Leicester (UK) direct mail production company, has re-branded as GI Direct, part of the GI Solutions Group.
Graphic Inline, the Leicester (UK) direct mail production company, has re-branded as GI Direct, part of the GI Solutions Group GI Solutions Group is an organisation that now serves clients throughout the direct marketing cycle
This article was originally published on Printingtalk on 5 Feb 2007 at 8.00am (UK)
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The new group is organised as three divisions.
GI Direct manages the whole direct mail production process, with fully-automated in-line personalisation facilities, whilst GI Insight is a database marketing organisation managing customer analysis, retention and development.
GI Solutions, a consultative organisation, advises clients on restructuring their document processes.
The GI Solutions Group said it is now a complete direct and database marketing services provider.
The company added that it helps its clients to understand customers' current value and their future importance, whilst focusing marketing effort where it will keep and grow valuable customers.
In addition, GI Group's services help produce strategies and communications that improve revenue and profitability, whilst creating and distributing personalised single-channel, or multi-channel campaigns based on those strategies.
The group said it can also capture people's responses and use them to refine campaign productivity.
Patrick Headley, sales director at GI Direct, commented: "From its print origins, the GI Solutions Group has now become a direct marketing and customer communications company.
Our transformation has anticipated a sea-change in direct marketing usage, where volume has given way to value and personalisation.
High production value, in-line, personalised print, where white paper becomes sophisticated, individualised mailers in a single process, is increasingly the industry's focus." He continued: "This is one of our main specialisms and demand has lately been going through the roof.
Couple this highly personalised print production with the analysis, database management, DM strategy and multi-channel communications capabilities within the group as a whole and you have a mirror of the direct marketing and CRM industry's new face.
Our revenue growth gives the most tangible proof that this is where the industry is heading.".
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