GSG expands online client interface

MediaBeacon's R3volution Enterprise digital asset management software enables firms of all sizes to organise, tag, search, and retrieve files

Graphic Systems Group have installed and implemented an innovative and more robust digital asset management system to electronically manage the estimated one million internal and client files.

Graphic Systems Group (GSG) is known for its work with many of New York's most prominent marketers, including Major League Baseball, Citibank, Elizabeth Arden, Maybelline, Revlon, Estand; Estee Lauder and NBC.

GSG's production staff is constantly developing new and re-versioned artwork, ads and promotional materials for their clients.

The newly implemented MediaBeacon R3volution digital asset management system enables GSG to accelerate productivity by inventorying production files and page elements in a manner that allows for faster tracking and access.

The secure system also enables GSG's clients to view, download and convert production files on the fly, as well as digitally proof jobs online.

Installed in June, the MediaBeacon system is already fully operational.

GSG Quote "BrighTech offers GSG and our clients a revolutionary tool to network our production databases with clients worldwide," noted Ken Madsen, owner and partner, GSG.

Far beyond a standard media asset management solution, MediaBeacon is the premier tool for clients to access and convert production files [in batch process] into the formats they need, on the fly.

In other words, a client can download a large string of JPEG files and convert them into GIFs and 3GPPs for internet production applications.

For example, 15-second TV spots produced in New York can be transformed into 3GPPs and distributed in Japan as ads on cell phones.

MediaBeacon also allows GSG to stay ahead of the curve with conversion to metadata or XMP formats.

And because MediaBeacon can sync up with other MediaBeacon databases around the world [as well as non-MediaBeacon data banks], it allows GSG to link small islands of information into one connected continent.

Clients everywhere [with permission] will be able to access banks of files quickly and re-purpose digital assets for multi-media campaigns in any format, for any purpose." MediaBeacon allows firms of all sizes to organize, tag, search, and retrieve production files and page elements (images, text, audio, videos, streaming media, PDFs, templates, page layouts, etc) for use in advertising, publishing, packaging, commercial printing and virtually any company in any market that manages digital assets.

In a production environment, the storing and accessing of files, in all of their uses, is formidable, yet critical to meeting client deadlines.

The faster users can access file elements for production, the faster jobs are completed, and the more valuable the asset database system becomes to the user.

And because it's the nature of data to be shared, applied and reused, MediaBeacon enables users to securely share, store, search, and access digital assets directly over the Web.

MediaBeacon's R3volution Enterprise DAM platform incorporates a sophisticated metadata driven workflow engine.

That, combined with an unprecedented ability to read and write arbitrary RDF/XMP data structures into virtually any file type, provides for an entirely new digital asset management experience.

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